839 terms, A to Z.Each in plain words.
Short definitions, each linked to the chapter that explains it.
A
- 4As
Sheth and Sisodia's buyer-side view of the marketing mix: acceptability, affordability, accessibility and awareness.
Unit 7, Chapter 1: Marketing: Core Concepts, Philosophies and the Marketing Mix- Absorption Costing
Includes fixed manufacturing overhead in the cost of each unit.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Accountability
The obligation to answer to a superior for the results of assigned work; it flows upward and cannot be delegated away.
Unit 1, Chapter 6: Organisation Structure- Accounting Equation
Assets = Liabilities + Equity, the identity that every double entry preserves.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Accounting Standards (AS)
The older set of Indian accounting standards, which apply to companies not covered by Ind AS.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Accrual Concept
Revenues and expenses are recorded when earned or incurred, not when cash is received or paid.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Accrued Income
Income earned in the period but not yet received.
Unit 4, Chapter 2: Preparation of Financial Statements- Achievement Need
McClelland's need for accomplishing challenging goals and excelling at tasks.
Unit 2, Chapter 3: Values, Learning and Motivation- Achievement Test
A psychometric test of what a person has already learned, such as mathematics or language; aptitude tests show what a person can learn.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Acquisition
A cooperative strategy in which one firm buys a controlling interest in another, which loses its independent identity.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Action Research
Kurt Lewin's cycle of research whose findings go straight into action and whose results are then studied in turn; the classic form of the OD process.
Unit 2, Chapter 22: Organisation Development and Change- Activity
A group of tasks tied to a cost object, such as scheduling, set-ups, purchasing or inspection.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Activity-Based Costing (ABC)
Allocates overhead to products according to the activities that cause it.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Actual Cost
The cost actually incurred, compared with the standard.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Adaptive Reuse
Finding a new use for old materials or products; one item under green products and services.
Unit 2, Chapter 28: Green Human Resource Management- Adjudication
A labour court or industrial tribunal hears both sides and gives a binding decision.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Administrative Principles (Fayol)
Henri Fayol's framework of general management principles such as division of work and the scalar chain, focused on top-down organisational efficiency.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Advertising
Any paid, non-personal presentation of ideas, goods or services by an identified sponsor.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- Affiliation Need
McClelland's need for warm, friendly interpersonal relationships and a sense of belonging.
Unit 2, Chapter 3: Values, Learning and Motivation- Agency Cost Theory
Debt disciplines managers through fixed payments, at the price of monitoring costs and conflicts with lenders.
Unit 4, Chapter 16: Capital Structure Theories- Agency Shop
Workers need not join the union, but all must pay it a fee for bargaining on their behalf.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Agency Theory
A corporate governance theory explaining the conflict of interest between shareholders (principals) and managers (agents), resolved through audits and performance incentives.
Unit 1, Chapter 14: Corporate Governance and Value-Based Organisations- AIDA
A response model: attention, interest, desire, action; usually credited to E. St. Elmo Lewis.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- AIO Model
A way of profiling consumer lifestyle through activities, interests and opinions.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- AMO Model
Ability, motivation and opportunity: green behaviour needs people who are able, motivated and given the opportunity to act.
Unit 2, Chapter 28: Green Human Resource Management- Angle of Incidence
The angle at which the sales line cuts the total cost line at break-even; a wide angle means profit builds fast.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Ansoff Matrix
Igor Ansoff's 2 × 2 grid of growth strategies: market penetration, product development, market development and diversification, by existing or new products and markets.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Application of Funds
A long-term outflow that uses funds, such as buying assets, repaying loans or paying dividends.
Unit 4, Chapter 5: Fund Flow Statement- Aptitude Test
A selection test assessing a candidate's capacity to learn specific job-related skills.
Unit 2, Chapter 12: Recruitment and Selection- Arbitration
Settlement of a dispute by a neutral third party whose decision the parties have agreed, or are required, to accept.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Arc Elasticity
Elasticity between two points on a demand curve, measured with average price and quantity so the result is the same in either direction.
Unit 1, Chapter 8: Elasticity of Demand- Assessment Centre
A method, not a building: candidates do simulations such as in-basket exercises, role-play and group discussion while trained assessors observe their behaviour.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Asset Turnover Ratio
Net sales divided by total assets; the sales earned from each rupee of assets.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Attitude
A learned tendency to respond consistently, favourably or unfavourably, toward a person, object or situation.
Unit 2, Chapter 2: Personality, Perception and Attitude- Attitude (Consumer)
A learned predisposition to respond favourably or unfavourably toward a product, brand or idea.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Augmented Product
The product level that adds services and benefits such as delivery, warranty and after-sales service.
Unit 7, Chapter 3: Product Decisions: Levels, New Products and the Life Cycle- Autocratic Leadership
A leadership style involving total leader control with minimal team input, best suited to emergencies.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Automatic Vending
Non-store retailing through unmanned machines that sell around the clock.
Unit 7, Chapter 11: Retail Marketing- Average Revenue
Total revenue divided by quantity sold, which equals price; the average revenue curve is the firm's demand curve.
Unit 1, Chapter 11: Market Structures
B
- Backward Integration
A vertical integration strategy in which a firm acquires or controls its suppliers and sources of inputs.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Balance Sheet
A statement of what a business owns, owes and has put in by its owners on a single date.
Unit 4, Chapter 2: Preparation of Financial Statements- Balance-Sheet Approach
An expatriate pay method that aims to keep the home standard of living by paying the gaps in income tax, housing, goods and services, and savings, plus incentives.
Unit 2, Chapter 27: International Human Resource Management- Balanced Scorecard
Kaplan and Norton's framework linking strategy to measures from four perspectives: financial, customer, internal process, and learning and growth.
Unit 6, Chapter 9: Strategy Implementation and Evaluation- Barometric Method
Forecasting demand from leading indicators that move before it, such as building permits ahead of cement demand.
Unit 1, Chapter 7: Business Economics and Demand- Barriers to Communication
Physical, psychological, language, cultural, perceptual, organisational or attitudinal obstacles that distort or block the transfer of a message.
Unit 1, Chapter 4: Communication- Basic Standard
A standard fixed for a base year and not revised.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Batch Costing
A costing method for goods made in distinct lots.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Batch-Level Activity
An activity done once per batch, such as ordering, set-ups or inspecting a lot.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Bedaux Plan
Pays for time taken plus 75% of the value of time saved against a standard counted in B points; guarantees a time wage.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Behavioural Finance
The study of how psychological biases influence financial decisions.
Unit 4, Chapter 13: Financial Management- Behaviourally Anchored Rating Scale (BARS)
Smith and Kendall's 1963 scale in which each point is described by an example of observable behaviour, not a word like average.
Unit 2, Chapter 18: Performance Management and Appraisal- Behaviourist Theory (Personality)
A theory holding that personality is shaped by learning, conditioning and environment rather than internal drives.
Unit 2, Chapter 2: Personality, Perception and Attitude- Benchmarking
Comparing an organisation's performance or practices with the best in its field.
Unit 1, Chapter 2: Functions of Management- Beta
A measure of how much a share’s return moves with the market.
Unit 4, Chapter 15: Cost of Capital- Big Five Model (OCEAN)
A trait-based personality framework comprising Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism.
Unit 2, Chapter 2: Personality, Perception and Attitude- Bilateral Monopoly
A market in which a single seller faces a single buyer, so price is settled by bargaining within limits.
Unit 1, Chapter 11: Market Structures- Bills Discounting
Selling a bill to a bank before it is due, at a discount.
Unit 4, Chapter 14: Sources of Finance- Blue Ocean Strategy
Kim and Mauborgne's approach of creating uncontested market space instead of competing in existing (‘red ocean’) markets.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Borrowed Capital
Funds raised from outsiders, repayable with interest.
Unit 4, Chapter 14: Sources of Finance- Brand
A name, term, sign, symbol or design, or a combination, that identifies a seller's goods and differentiates them from competitors'.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Brand Equity
The added value a brand gives a product in customers' minds, shown in their perceptions, preferences and behaviour.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Brand Extension
Using an established brand name to enter a new product category.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Brand Portfolio
All the brands and brand lines a firm offers in a category or segment, each with a role such as flanker or prestige brand.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Brand Resonance Model
Keller's pyramid of brand building: salience, performance and imagery, judgements and feelings, and resonance.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- BrandAsset Valuator
Young and Rubicam's brand equity model with four pillars: energised differentiation, relevance, esteem and knowledge.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Break-Even Chart
A graph of sales and costs showing the level of activity where there is no profit or loss.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Break-Even Point
The sales level at which contribution equals fixed costs, so there is no profit and no loss.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Budget Line
A graphical representation of all combinations of two goods a consumer can purchase given a fixed income and fixed prices.
Unit 1, Chapter 10: Indifference Curve Analysis- Budgetary Control
Continually comparing actual results with budgets, finding variances and acting on them.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Budgeting
Preparing a quantitative financial plan for a period.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Built-In Inflation
Inflation driven by a wage-price spiral, where workers and firms adjust wages and prices based on expected future inflation.
Unit 1, Chapter 12: National Income and Inflation- Bureaucracy (Weber)
Max Weber's model of organisation based on rational-legal authority: hierarchy, written rules, impersonality, merit, careers and records.
Unit 1, Chapter 3: Theories of Management- Bureaucratic Management
Max Weber's approach emphasising clear hierarchy, detailed rules and impersonality to achieve efficiency and eliminate favouritism.
Unit 2, Chapter 1: Organisational Behaviour: Significance and Theories- Burnout
A syndrome from chronic workplace stress not successfully managed (WHO, ICD-11), marked by exhaustion, cynicism towards the job and reduced effectiveness.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Business Entity Concept
The business is treated as separate from its owner, so the owner’s private affairs stay out of its books.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Business Ethics
The application of moral principles to corporate conduct, balancing the profit motive with social welfare and stakeholder interests.
Unit 1, Chapter 13: Business Ethics and CSR- Business Portfolio Analysis
Evaluating and balancing a diversified firm's mix of business units with tools such as the BCG and GE–McKinsey matrices.
Unit 6, Chapter 6: Business Portfolio Analysis: BCG and GE–McKinsey Matrices- Business Process Re-engineering
A radical, one-off redesign of processes, in contrast to the small steps of continuous improvement.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time- Business Process Re-engineering (BPR)
Hammer and Champy's (1993) radical redesign of a process, starting from what the customer needs, to gain sharply in cost, quality, service and speed.
Unit 2, Chapter 22: Organisation Development and Change- Business-Level Strategy
Strategy for how one business unit will compete in its market, made by SBU heads.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Buyclass Framework
Robinson, Faris and Wind's classification of business purchases into straight rebuy, modified rebuy and new task.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Buyer Persona
A fictional profile of an ideal customer, used to target marketing.
Unit 7, Chapter 10: Customer Relationship Marketing- Buygrid Model
Robinson, Faris and Wind's grid crossing the three buyclasses with eight stages (buyphases) of the industrial buying process.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Buying Centre
Everyone involved in an organisational purchase: users, influencers, buyers, deciders and gatekeepers, with initiators and approvers.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour
C
- 4Cs
Lauterborn's customer-side restatement of the 4Ps: customer solution, cost, convenience and communication.
Unit 7, Chapter 1: Marketing: Core Concepts, Philosophies and the Marketing Mix- Capital Asset Pricing Model (CAPM)
Estimates the cost of equity as the risk-free rate plus beta times the market risk premium.
Unit 4, Chapter 15: Cost of Capital- Capital Budgeting
Evaluating long-term investment projects using tools such as NPV, IRR and payback.
Unit 4, Chapter 13: Financial Management- Capital Employed
The long-term funds in the business: debt plus equity, or fixed assets plus working capital.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Capital Gearing Ratio
Funds carrying a fixed interest or dividend divided by equity funds.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Capital Structure
The mix of debt and equity a firm uses to fund itself.
Unit 4, Chapter 16: Capital Structure Theories- Career
The series of jobs and roles a person holds over a working life; Hall: an individually perceived sequence of attitudes and behaviours linked to work experiences.
Unit 2, Chapter 19: Career Planning and Development- Career Anchor
Schein's term for the self-image of talents, motives and values, formed through work experience, that a person will not give up when forced to choose.
Unit 2, Chapter 19: Career Planning and Development- Career Cone
Schein's picture of an organisation as a cone in which a career can move in three directions: vertical, circumferential and radial.
Unit 2, Chapter 19: Career Planning and Development- Career Development
The personal improvements a person makes to carry out a career plan, helped by the organisation; in a broader sense, an ongoing move through career stages.
Unit 2, Chapter 19: Career Planning and Development- Career Management
The organisation's work, with the individual, of designing and carrying out goals, plans and strategies so employees' needs and the organisation's needs are both met.
Unit 2, Chapter 19: Career Planning and Development- Career Mobility
Movement across grades and positions, upward or downward, or a complete change of occupation, started by the employee or the employer.
Unit 2, Chapter 19: Career Planning and Development- Career Path
The sequential pattern of jobs that forms a career (Werther and Davis); used interchangeably with career ladder.
Unit 2, Chapter 19: Career Planning and Development- Career Planning
The process by which a person selects career goals and the path to those goals (Werther and Davis); the individual's own work.
Unit 2, Chapter 19: Career Planning and Development- Career Plateau
A point in the career path where the chance of promotion is low and the work becomes repetitive; it may be structural or content-based.
Unit 2, Chapter 19: Career Planning and Development- Carrying Cost
The yearly cost of holding stock: storage, insurance, interest and spoilage.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time- Cartel
A formal agreement among firms to fix a joint price and share out output, such as OPEC.
Unit 1, Chapter 11: Market Structures- Carve-Out
A point where India chose a treatment different from the IFRS in its converged standards.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Cash Budget
A forecast of cash receipts and payments to manage liquidity.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Cash Cow
A BCG cell: high market share in a low-growth market, generating surplus cash for other units.
Unit 6, Chapter 6: Business Portfolio Analysis: BCG and GE–McKinsey Matrices- Cash Equivalents
Short-term, highly liquid investments that convert readily into known amounts of cash with little risk.
Unit 4, Chapter 6: Cash Flow Statement- Cash Flow Statement
A statement of cash and cash equivalents received and paid, classified into operating, investing and financing.
Unit 4, Chapter 6: Cash Flow Statement- Cash Ratio
Cash and cash equivalents divided by current liabilities; the strictest liquidity test.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Category Extension
Using a brand to enter a product category different from its original one.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Central Tendency
A rater error in which everyone is placed in the middle of the scale, playing safe, so the rating tells the firm nothing.
Unit 2, Chapter 18: Performance Management and Appraisal- Centralisation
The systematic and consistent reservation of authority at central points in an organisation (Louis A. Allen).
Unit 1, Chapter 6: Organisation Structure- Change Agent
An OD consultant, inside or outside the organisation, who leads a planned change effort.
Unit 2, Chapter 22: Organisation Development and Change- Channel Intermediary
A wholesaler, retailer, agent or broker that helps move a product from producer to consumer.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Churn
The rate at which customers stop doing business with a firm over a period.
Unit 7, Chapter 10: Customer Relationship Marketing- Circumferential Movement
In Schein's cone, a move across a functional boundary at the same level, such as from a loans desk to a treasury desk.
Unit 2, Chapter 19: Career Planning and Development- Classical Conditioning
Pavlov's learning theory linking a neutral stimulus with a natural response through repeated association.
Unit 2, Chapter 3: Values, Learning and Motivation- Closed Shop
The employer may hire only union members; in one form, workers must be members before they are hired.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Co-Branding
Putting two or more established brand names on one product.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Co-opetition
Brandenburger and Nalebuff's term for firms competing and cooperating at the same time.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Code on Wages, 2019
In force from 21 November 2025, it consolidates four older laws on payment of wages, minimum wages, bonus and equal remuneration.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Cognitive Dissonance
Discomfort after a purchase caused by doubt about the choice; ‘buyer's remorse’.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Cognitive Learning
A learning theory (Tolman, Piaget) emphasising reasoning, thinking and problem-solving over conditioning.
Unit 2, Chapter 3: Values, Learning and Motivation- Collective Bargaining
Negotiation between employee representatives, usually a union, and the employer to settle terms and conditions of employment such as wages, benefits and job security.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Collective Bargaining Agreement (CBA)
The written, signed terms reached through bargaining, running for a fixed period, often a few years.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Combination Strategy
Following several strategies at once across different units, such as expanding one business while retrenching another.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Commander Approach
Bourgeois and Brodwin's implementation approach in which top management decides the strategy and instructs others to carry it out.
Unit 6, Chapter 9: Strategy Implementation and Evaluation- Commercial Paper
A short-term unsecured promissory note issued by large firms.
Unit 4, Chapter 14: Sources of Finance- Committee Organisation
An arrangement in which a group of managers decides jointly on matters referred to it.
Unit 1, Chapter 6: Organisation Structure- Common Carrier
A transport firm serving set routes on a schedule, open to all shippers at standard rates.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Common-Size Statement
A statement with each item shown as a percentage of sales or total assets, to spot changes.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Communication Network
The pattern of channels among members of a group: chain, wheel, circle or all-channel.
Unit 1, Chapter 4: Communication- Competency
A mix of knowledge, skills, attitudes and traits that shows up as good performance in a role; a demonstrable individual characteristic enabling effective job performance.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Competency Mapping
Deciding which competencies each job needs, writing them down, and using them in recruitment, training, appraisal and promotion.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Competitive Advantage
A firm's ability to outperform rivals, through lower cost, differentiation or a well-defended focus.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Complementors
Firms whose products add value to an industry's own; sometimes called a sixth force.
Unit 6, Chapter 4: External Analysis: PESTEL, Five Forces and Industry Life Cycle- Composite Ratio
A ratio with one figure from the statement of profit and loss and the other from the balance sheet, such as debtors turnover.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Compressed Work Week
Five 8-hour days become four 10-hour days: the total stays 40 hours and the team gains a free day, but days are longer and more tiring.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Conceptual Skills
In Katz's model, the ability to see the organisation as a whole and connect strategy to its parts; most important for top managers.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Conciliation
A neutral officer helps the parties find an agreement in a dispute but cannot force one.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Confidential Report
A superior's private report on conduct, strengths and weaknesses, common in government service; in its classic form the employee does not see it.
Unit 2, Chapter 18: Performance Management and Appraisal- Conjunctive Rule
A decision rule in which a product must meet a minimum acceptable level on every attribute.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Conservatism (Prudence)
Provide for expected losses at once, but recognise profits only when realised.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Consistency Convention
The same accounting methods are used from year to year so results can be compared.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Consumer Equilibrium
The point at which a consumer maximises utility subject to the budget constraint, where the indifference curve is tangent to the budget line.
Unit 1, Chapter 10: Indifference Curve Analysis- Contingency Plan
An alternative plan kept ready for use if conditions change or the main plan fails.
Unit 1, Chapter 2: Functions of Management- Contingency Theory
A management theory holding that there is no single best way to organise; effectiveness depends on matching structure to the situation (structure, environment, technology, people).
Unit 1, Chapter 3: Theories of Management- Contingency Theory
A management theory holding that there is no single best way to organise; the right approach depends on the specific situation.
Unit 2, Chapter 1: Organisational Behaviour: Significance and Theories- Contract Costing
A costing method for large, long projects such as construction.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Contrast Effect
A perceptual error where a person is evaluated by comparison with others rather than against objective standards.
Unit 2, Chapter 2: Personality, Perception and Attitude- Contribution
Sales less variable cost; what each sale adds towards fixed costs and profit.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Controlling
Setting standards, measuring performance, comparing it with the standards and correcting deviations.
Unit 1, Chapter 2: Functions of Management- Convergence
Bringing national standards into harmony with IFRS, with changes where local conditions need them, short of full adoption.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Coordination
The orderly arrangement of group effort to provide unity of action in the pursuit of a common purpose; often called the essence of management.
Unit 1, Chapter 2: Functions of Management- Core Competence
Prahalad and Hamel's bundle of skills and technologies that lets a firm deliver distinctive value across several businesses and is hard to imitate.
Unit 6, Chapter 5: Internal Analysis: Resources, Capabilities and SWOT- Core Competency (Employee)
A competency everyone in the organisation needs, tied to its aims, such as teamwork or integrity. Not the same as a firm's strategic core competence.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Core Product
The basic benefit or need the customer is really buying.
Unit 7, Chapter 3: Product Decisions: Levels, New Products and the Life Cycle- Corporate Governance
The system of rules, practices and processes by which a company is directed and controlled to balance stakeholder interests.
Unit 1, Chapter 14: Corporate Governance and Value-Based Organisations- Corporate Strategy
Top-level strategy setting the scope of the firm: which businesses to compete in and how to allocate resources among them.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Cost Accounting
Recording, classifying, analysing and controlling costs to find unit cost and support decisions.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Cost Concept
Assets are recorded at what was paid for them, whatever they later become worth.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Cost Driver
The factor that causes the cost of an activity, such as the number of set-ups.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Cost Driver Rate
The cost of an activity pool divided by the number of driver units.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Cost Object
Anything for which a separate measure of cost is wanted, such as a product, service, project or customer.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Cost of Capital
The minimum return a firm must earn to satisfy those who supply its funds.
Unit 4, Chapter 15: Cost of Capital- Cost of Debt (Kd)
Interest after tax divided by net proceeds: I(1 − T) ÷ NP.
Unit 4, Chapter 15: Cost of Capital- Cost of Equity (Ke)
The return equity holders expect, estimated by dividend growth, earnings yield or CAPM.
Unit 4, Chapter 15: Cost of Capital- Cost of Preference Capital (Kp)
Preference dividend divided by net proceeds.
Unit 4, Chapter 15: Cost of Capital- Cost of Retained Earnings (Kr)
The opportunity cost of keeping profits, taken as about equal to the cost of equity.
Unit 4, Chapter 15: Cost of Capital- Cost Pool
A group of indirect costs with similar behaviour, one for each activity.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Cost Sheet
A statement that builds up cost stage by stage from prime cost to selling price.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Cost Unit
A unit of product, service or time for which cost is stated, such as a kilowatt-hour.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Cost-Plus Pricing
Setting price by adding a standard mark-up to cost.
Unit 7, Chapter 5: Pricing Decisions: Objectives, Factors and Strategies- Cost-Volume-Profit (CVP) Analysis
Studies how cost, volume and profit move together.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Cournot Model
Augustin Cournot's 1838 duopoly model in which each firm chooses output taking its rival's as given; each produces one-third of the competitive output.
Unit 1, Chapter 11: Market Structures- Craft Union
A union of workers with the same craft, skill or occupation, whatever industry they work in.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Creditors Turnover Ratio
Net credit purchases divided by average payables; how quickly suppliers are paid.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Crescive Approach
Bourgeois and Brodwin's implementation approach in which strategy grows from ideas proposed by lower-level employees.
Unit 6, Chapter 9: Strategy Implementation and Evaluation- Critical Incident Technique
A job analysis method documenting extreme examples of good or poor performance to uncover key job behaviours.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Critical Success Factor
One of the few things that must go right for a job to succeed; found when designing the competency-mapping questionnaire.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Cross Elasticity of Demand (XED)
The responsiveness of demand for one good to a price change in a related good — positive for substitutes, negative for complements.
Unit 1, Chapter 8: Elasticity of Demand- Cross-Functional Competency
A competency many jobs in many departments need, such as computer skills or budgeting; it makes staff versatile and cuts training cost.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Current Account
A current asset or liability, such as stock, debtors, cash or creditors.
Unit 4, Chapter 5: Fund Flow Statement- Current Ratio
Current assets divided by current liabilities; a liquidity test with a conventional benchmark of about 2:1.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Current Standard
A standard for present conditions, set for a short period and widely used for control.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Customer Lifetime Value (CLV)
The present value of the profits a customer will bring over the whole relationship.
Unit 7, Chapter 10: Customer Relationship Marketing
D
- Debentures
Long-term borrowing at a fixed rate of interest; holders are creditors, not owners.
Unit 4, Chapter 14: Sources of Finance- Debt Ratio
Total debt divided by total assets; the share of assets financed by debt.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Debt-to-Equity Ratio
Total debt divided by shareholders’ equity; a measure of financial leverage.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Debtors Turnover Ratio
Net credit sales divided by average receivables; how quickly customers pay.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Decentralisation
The system-wide distribution of decision-making power across multiple levels of an organisation — functional, geographic, product-based or market-based.
Unit 1, Chapter 6: Organisation Structure- Decisional Roles
Mintzberg's entrepreneur, disturbance handler, resource allocator and negotiator roles, in which a manager makes choices.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Deliberate Strategy
In Mintzberg's terms, strategy realised as originally intended.
Unit 6, Chapter 1: Strategy and Strategic Management: Concept and Process- Delphi Method
A forecasting method in which experts answer anonymously in rounds, seeing a summary of others' views, until their estimates converge.
Unit 1, Chapter 7: Business Economics and Demand- Demand Forecasting
Estimating future demand for a product, by survey methods or statistical methods, to plan production, prices and capacity.
Unit 1, Chapter 7: Business Economics and Demand- Demand Function
An equation stating quantity demanded as depending on own price, related prices, income, tastes, expectations, population and advertising.
Unit 1, Chapter 7: Business Economics and Demand- Demand-Pull Inflation
Inflation caused when aggregate demand in an economy exceeds aggregate supply capability.
Unit 1, Chapter 12: National Income and Inflation- Democratic Leadership
A leadership style that actively involves the team in decision-making.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Deontological Ethics
An ethical approach focused on adherence to moral duties and principles rather than outcomes.
Unit 1, Chapter 13: Business Ethics and CSR- Departmentalisation
Grouping related activities into departments or units, for example by function, product or region.
Unit 1, Chapter 2: Functions of Management- Depreciation
The spreading of an asset’s cost over its useful life; it uses no cash and sets none aside.
Unit 4, Chapter 2: Preparation of Financial Statements- Derived Demand
Demand for business goods that comes from demand for the consumer goods they help produce.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Development (HR)
Long-term, broad career-oriented growth activities that prepare employees for future roles.
Unit 2, Chapter 13: Training and Development- Diagonal Communication
Communication between people at different levels in different departments; fast, but it bypasses the chain of command.
Unit 1, Chapter 4: Communication- Differential Piece-Rate System
Taylor's wage system paying a higher rate per piece to workers who meet the standard output and a lower rate to those who fall short, linking pay to output.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Differentiation Strategy
Porter's generic strategy of winning by offering unique features customers value and will pay a premium for.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Direct Cost
A cost that can be traced to a specific product or job.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Direct Marketing
One-to-one communication designed to get an immediate, measurable response.
Unit 7, Chapter 13: Emerging Trends in Marketing- Direct Method
Shows cash received from customers and cash paid out, to arrive at cash from operations.
Unit 4, Chapter 6: Cash Flow Statement- Direct Observation
A job analysis method of watching an employee perform routine or physical tasks in real time.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Directing
Guiding, motivating, supervising and communicating with people so they work toward the organisation's goals.
Unit 1, Chapter 2: Functions of Management- Disclosure Convention
All material information, including contingent liabilities, must be disclosed fully.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Discount Store
A retailer selling standard goods at low prices, with low margins and high volume.
Unit 7, Chapter 11: Retail Marketing- Disinflation
A slowdown in the rate of inflation, where prices continue rising but at a reduced pace.
Unit 1, Chapter 12: National Income and Inflation- Disjunctive Rule
A decision rule in which a product is accepted if it meets a high standard on any one key attribute.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Distribution Channel
The set of organisations, direct or through intermediaries, through which a product passes from producer to final consumer.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Distributive Bargaining
Win-lose negotiation over a fixed sum, where one side's gain is the other's loss.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Distributive Justice
The fairness of outcomes in the allocation of rewards and resources, based on equity, equality or need.
Unit 2, Chapter 9: Organisational Justice and Whistleblowing- Diversification
Growth by entering new products and markets; related (seeking synergy) or unrelated (conglomerate).
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Divestment
A retrenchment strategy of selling or shedding a business unit that no longer fits the corporate strategy.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Dividend Policy
The decision on how much profit to pay out and how much to retain.
Unit 4, Chapter 13: Financial Management- Dog
A BCG cell: low market share in a low-growth market; usually harvested or divested.
Unit 6, Chapter 6: Business Portfolio Analysis: BCG and GE–McKinsey Matrices- Double-Loop Learning
Argyris and Schön's learning that questions the rules and goals themselves; single-loop learning only corrects an error within the current rules.
Unit 2, Chapter 22: Organisation Development and Change- Downward Communication
Communication from superiors to subordinates, such as orders, policies and instructions.
Unit 1, Chapter 4: Communication- Dual Aspect Concept
Every transaction has two effects, a debit and an equal credit, so Assets = Liabilities + Equity always holds.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Dunlop's Systems Approach
John Dunlop's (1958) view of IR as a system of actors, contexts and ideology that produces a web of substantive and procedural rules.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Duopoly
An oligopoly with two sellers.
Unit 1, Chapter 11: Market Structures- Duration Driver
A cost driver based on the time an activity takes, such as set-up hours.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing
E
- Economic Strike
A strike because talks failed to agree terms of a contract, such as wages, benefits and other conditions of employment.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Effectiveness
Doing the right things: the degree to which goals are actually reached.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Efficiency
Doing things right: reaching goals with the least waste of time, money and effort.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Elasticity of Demand
A measure of how responsive quantity demanded is to changes in price, income, or the price of related goods.
Unit 1, Chapter 8: Elasticity of Demand- Elite Talent Hiring
Buying ready expertise: it arrives at once and sets a high benchmark, but is costly and may unsettle insiders who were passed over.
Unit 2, Chapter 20: Talent Management and Skill Development- Emergent Strategy
A pattern of action that forms over time without, or despite, deliberate intentions.
Unit 6, Chapter 1: Strategy and Strategic Management: Concept and Process- Emerging Talent Nurturing
Growing promising people: cheaper per head and builds loyalty, but slower to deliver, and trained people may leave.
Unit 2, Chapter 20: Talent Management and Skill Development- Employee Engagement
The level of enthusiasm and dedication a person feels towards the job; the energy, attention and care put in beyond the minimum.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Employee Net Promoter Score (eNPS)
From one recommend-us question scored 0 to 10: percentage of promoters (9–10) minus percentage of detractors (0–6); it runs from −100 to +100.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Employees' State Insurance
Medical care and cash benefits for insured employees in sickness, maternity and employment injury.
Unit 2, Chapter 25: Labour Welfare and Social Security- Employer Branding
An organisation's reputation and image as an employer, used to attract quality candidates.
Unit 2, Chapter 16: Strategic Human Resource Management- Encoding
The stage of the communication process where the sender transforms thoughts into transmittable symbols such as words, gestures or visuals.
Unit 1, Chapter 4: Communication- Engagement Cycle
The five-step process of diagnose and design, survey, analyse, act and follow up; follow-up feeds the next round.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Engagement Score
A summary of survey answers, usually an average or a share of favourable answers; compare a team with its own past score.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Entry Barriers
Obstacles such as scale economies, capital needs, brand loyalty and regulation that deter new firms from entering an industry.
Unit 6, Chapter 4: External Analysis: PESTEL, Five Forces and Industry Life Cycle- Environmental Scanning
The first step of the strategic management process: gathering and analysing information on internal and external factors.
Unit 6, Chapter 1: Strategy and Strategic Management: Concept and Process- Esprit de Corps
Fayol's principle of promoting team spirit and unity to strengthen organisational cohesion.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Estimated Cost
A forecast of what a cost will be, usually from past data; unlike a standard, it is not a yardstick of efficiency.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Ethical Dilemma
A situation requiring a choice between two or more conflicting moral values or obligations.
Unit 1, Chapter 13: Business Ethics and CSR- Ethnocentric Approach
Key posts at head office and in subsidiaries go to PCNs, and head office takes the main decisions; subsidiaries have little autonomy.
Unit 2, Chapter 27: International Human Resource Management- Evidence-Based HRM
An HR approach that utilises hard data and analytics to drive scientific decision-making.
Unit 2, Chapter 10: Human Resource Management- Evoked Set
The brands a buyer actively considers when evaluating alternatives.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Excess Capacity
Under monopolistic competition, the shortfall between a firm's long-run output and the output at which its average cost would be lowest.
Unit 1, Chapter 11: Market Structures- Exchange Theory
In social marketing, the idea that a behaviour change must offer benefits that outweigh its perceived costs.
Unit 7, Chapter 13: Emerging Trends in Marketing- Exclusive Distribution
Distribution through one or very few dealers in each area; typical of luxury and specialty goods.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Expansion Strategy
A grand strategy of growth through greater market presence, sales or scope.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Expatriate
An employee sent by the firm to work in a country that is not their own, on a long-term or short-term assignment.
Unit 2, Chapter 27: International Human Resource Management- Expected Standard
A standard that reflects what is expected to be reached in the period ahead.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Explicit Cost
The out-of-pocket cost of raising funds, such as interest or dividends.
Unit 4, Chapter 15: Cost of Capital- Exporting
Entering a foreign market by selling home-produced goods there, directly or through intermediaries.
Unit 7, Chapter 12: International Marketing- External Recruitment
Sourcing candidates from outside the organisation to inject fresh skills and perspectives.
Unit 2, Chapter 12: Recruitment and Selection- External Whistleblowing
Reporting organisational wrongdoing outside the company, such as to media or regulators, typically when internal channels fail.
Unit 2, Chapter 9: Organisational Justice and Whistleblowing- Extra-Mural Facilities
Welfare facilities outside the workplace, such as housing, recreation and sports, and education for workers and their children.
Unit 2, Chapter 25: Labour Welfare and Social Security
F
- Factor Comparison
A quantitative job evaluation method that compares jobs, factor by factor, with benchmark jobs whose pay rates are agreed.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Factoring
Selling receivables to a financial institution for immediate cash.
Unit 4, Chapter 14: Sources of Finance- Fair Wage
A wage above the minimum wage but below the living wage; its upper limit is the industry's capacity to pay.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Fayol's 14 Principles
Henri Fayol's foundational set of administrative principles covering organisational structure, direction, and personnel management.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- FDI (Foreign Direct Investment)
Entering a foreign market by building or buying production facilities there: the highest risk and full control.
Unit 7, Chapter 12: International Marketing- Financial Distress
The trouble a firm faces when it cannot meet its debts, with costs such as lost customers and forced sales.
Unit 4, Chapter 16: Capital Structure Theories- Financial Leverage
Using borrowed money to magnify returns to owners, and the risk with them.
Unit 4, Chapter 16: Capital Structure Theories- Financial Management
Planning, raising, using and controlling a firm’s funds.
Unit 4, Chapter 13: Financial Management- Financing Activities
Activities that change the size and make-up of owners’ capital and borrowings.
Unit 4, Chapter 6: Cash Flow Statement- Fiscal Policy
A government's use of taxation and public spending to influence economic conditions such as inflation.
Unit 1, Chapter 12: National Income and Inflation- Five Dimensions of Green HRM
A teaching framework of five areas: green products and services, workforce, workplace, function or process model, and management and governance. Its author is rarely named.
Unit 2, Chapter 28: Green Human Resource Management- Five-Phase Talent Cycle
Planning, attracting, developing, retaining and transitioning; the last phase passes on knowledge and readiness, feeding the next round of planning.
Unit 2, Chapter 20: Talent Management and Skill Development- Fixed Assets Turnover Ratio
Net sales divided by net fixed assets; sales produced by each rupee of fixed assets.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Fixed Budget
A budget that does not change whatever the level of activity.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Fixed Cost
A cost that stays the same whatever the output, such as rent.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Fixed Overhead Variance
The difference between standard and actual fixed overhead, split into expenditure and volume.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Flanker Brand
A lower-priced ‘fighter’ brand launched to protect a flagship brand from competitors.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Flexible Budget
A budget recalculated for the actual level of activity.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Flow of Funds
A change in working capital, arising only when a current and a non-current account are both affected.
Unit 4, Chapter 5: Fund Flow Statement- Focus Strategy
Porter's generic strategy of competing in a narrow segment, through cost focus or differentiation focus.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Force-Field Analysis
Lewin's picture of any present level as a balance between driving forces for change and restraining forces against it; change happens when the balance tips.
Unit 2, Chapter 22: Organisation Development and Change- Forced Distribution
The rater must spread employees across the scale in fixed shares, assuming a bell curve; it stops all-high ratings but is unfair to a strong team.
Unit 2, Chapter 18: Performance Management and Appraisal- Formal Communication
Communication that follows official organisational channels and hierarchy, ensuring consistency and accountability.
Unit 1, Chapter 4: Communication- Formal Groups
Groups structured by the organisation with assigned tasks and specific objectives.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Forming
Tuckman's first stage of team development, marked by cautious, polite behaviour and unclear roles.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Forward Integration
A vertical integration strategy in which a firm gains control over distribution and direct access to customers.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Franchise Organisation
A contractual system of outlets run under a franchisor's brand and system, for a fee.
Unit 7, Chapter 11: Retail Marketing- Functional Competency
A technical competency needed by one job or job family, such as data analysis or software development; it gives task proficiency and specialisation.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Functional Foremanship
Taylor's concept of supervision by multiple task-specialist foremen rather than a single generalist supervisor.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Functional Job Analysis (FJA)
Sidney Fine's job analysis method, rating what a worker does in relation to data, people and things; a method, not a form.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Functional Skills
Technical knowledge needed to run operations and solve problems, such as budgeting or spreadsheet modelling; one of three skill pillars, also called hard skills.
Unit 2, Chapter 20: Talent Management and Skill Development- Functional Strategy
Departmental strategy (production, marketing, finance, HR) that supports the business strategy and maximises resource productivity.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Functional Theory
Welfare as an investment in output: a healthy, contented worker is more productive.
Unit 2, Chapter 25: Labour Welfare and Social Security- Fund Flow Statement
A statement of the sources and applications of funds, where funds means working capital.
Unit 4, Chapter 5: Fund Flow Statement- Funds from Operations
Profit adjusted for non-fund items such as depreciation; the main internal source of funds.
Unit 4, Chapter 5: Fund Flow Statement
G
- GAAP
Generally accepted accounting principles: the rules and conventions a set of accounts is expected to follow.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Gallup Engagement Groups
Gallup's three groups: engaged, not engaged (time but no energy or passion) and actively disengaged (unhappy and working against colleagues' efforts).
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Gandhian Approach
Peace through trusteeship, non-violence and moral persuasion; a strike is allowed only as a last resort, for a just cause and without violence.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Gang Plank
Fayol's exception to the scalar chain: two people at the same level may deal with each other directly, with their superiors' knowledge, when the chain is too slow.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Gatekeeper
A buying-centre member who controls the flow of information to the others.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- GDP Deflator
A comprehensive measure of price change, calculated as the ratio of nominal GDP to real GDP, multiplied by 100.
Unit 1, Chapter 12: National Income and Inflation- GE–McKinsey Matrix
A 3 × 3 portfolio grid plotting industry attractiveness against business unit strength, with invest, hold and harvest zones.
Unit 6, Chapter 6: Business Portfolio Analysis: BCG and GE–McKinsey Matrices- Generic Strategies
Porter's three broad routes to competitive advantage: cost leadership, differentiation and focus.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Geocentric Approach
Key posts anywhere, head office included, go to the best person whether PCN, HCN or TCN; the firm works as one global network.
Unit 2, Chapter 27: International Human Resource Management- Gherao
Workers surround managers and stop them leaving; confining people against their will can break criminal law.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Giffen Good
A strongly inferior staple taking a large share of a poor household's budget, whose demand rises when its price rises; named by Marshall after Sir Robert Giffen.
Unit 1, Chapter 7: Business Economics and Demand- Global Strategy
An international strategy of standardised products worldwide for maximum efficiency.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Going Concern Concept
The business is assumed to continue, which is why assets are depreciated rather than valued for sale.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Grading/Classification
A non-quantitative job evaluation method grouping jobs into predefined salary grades.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Graicunas's Formula
V. A. Graicunas's (1933) count of a manager's possible relationships with n subordinates: n[2^(n−1) + n − 1].
Unit 1, Chapter 6: Organisation Structure- Grapevine Communication
An unofficial, informal communication network that spreads information — often rumour-based — rapidly through an organisation.
Unit 1, Chapter 4: Communication- Graphic Rating Scale
The rater scores traits such as punctuality and teamwork on a scale from poor to excellent and the scores are added; cheap, but vague.
Unit 2, Chapter 18: Performance Management and Appraisal- Gratuity
A lump sum the employer alone pays in recognition of long service.
Unit 2, Chapter 25: Labour Welfare and Social Security- Green Commuting
Carpools, public transport for business travel, cycling or walking to work, and loans for low-emission vehicles, to burn less fuel on journeys.
Unit 2, Chapter 28: Green Human Resource Management- Green HRM
HR policies, practices and systems that encourage green behaviour among employees, to create an environmentally sensitive, resource-efficient and socially responsible organisation.
Unit 2, Chapter 28: Green Human Resource Management- Green KPI
A measurable number showing whether people are making the firm greener, such as electricity used per employee.
Unit 2, Chapter 28: Green Human Resource Management- Green Marketing
Marketing environmentally sustainable products and practices.
Unit 7, Chapter 13: Emerging Trends in Marketing- Green Policy
The stated rule or aim, such as interviews online wherever possible; unlike a green practice, it need not be what people actually do.
Unit 2, Chapter 28: Green Human Resource Management- Green Practice
What managers and staff actually do; the gap between policy and practice is where green claims go wrong.
Unit 2, Chapter 28: Green Human Resource Management- Green Product
A product whose making, purchase and use allow economic development without polluting or depleting natural resources.
Unit 7, Chapter 13: Emerging Trends in Marketing- Green Rewards
Recognition, awards, bonuses linked to green goals, and free bicycles or transport benefits that motivate green behaviour.
Unit 2, Chapter 28: Green Human Resource Management- Greenwashing
Making false or exaggerated environmental claims about a product.
Unit 7, Chapter 13: Emerging Trends in Marketing- Grievance
An employee's sense of dissatisfaction or injustice about something connected with the job; it may or may not be justified.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Gross Domestic Product (GDP)
The market value of all final goods and services produced within a country's borders, equal to Consumption + Investment + Government Expenditure + Net Exports.
Unit 1, Chapter 12: National Income and Inflation- Gross National Product (GNP)
Total income earned by a country's residents, both domestically and abroad, equal to GDP plus net factor income from abroad.
Unit 1, Chapter 12: National Income and Inflation- Gross Profit Ratio
Gross profit as a percentage of net sales.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Group Cohesiveness
The psychological bond between group members; high cohesion generally improves performance but can suppress dissent if excessive.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Groupthink
A phenomenon where the desire for group harmony overrides critical thinking, leading to poor high-stakes decisions.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Guerrilla Marketing
Unconventional, low-cost tactics designed to surprise audiences and create buzz.
Unit 7, Chapter 13: Emerging Trends in Marketing
H
- Habitual Buying
Low-involvement buying where brands differ little, needing minimal decision-making; salt is the usual example.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Halo/Horn Effect
A perceptual error of evaluating a person entirely based on one positive (halo) or negative (horn) trait.
Unit 2, Chapter 2: Personality, Perception and Attitude- Harvest Strategy
Deliberately reducing investment in a business unit to maximise short-term cash flow before exit.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Hawthorne Effect
The tendency for productivity to rise when workers feel observed and valued, discovered in Elton Mayo's studies.
Unit 2, Chapter 1: Organisational Behaviour: Significance and Theories- Hawthorne Studies
Elton Mayo's research proving that productivity is driven by social and psychological factors, not merely physical working conditions.
Unit 1, Chapter 3: Theories of Management- Herzberg's Two-Factor Theory
A motivation theory distinguishing Motivators, which cause satisfaction, from Hygiene Factors, which prevent dissatisfaction.
Unit 2, Chapter 3: Values, Learning and Motivation- Heterogeneity (Service)
The variability of service quality depending on who provides it, when, where and how.
Unit 7, Chapter 9: Services Marketing- Hierarchy of Needs
Maslow's model of five sequential need levels — Physiological, Safety, Social, Esteem and Self-Actualisation.
Unit 2, Chapter 3: Values, Learning and Motivation- High-Performance Work System (HPWS)
An HR approach integrating strategy with teamwork, empowerment and performance-linked rewards.
Unit 2, Chapter 10: Human Resource Management- Hire Purchase
Buying an asset by instalments, with ownership passing after the last one.
Unit 4, Chapter 14: Sources of Finance- Holacracy
An informal organisational structure built on self-managed teams rather than traditional hierarchy.
Unit 1, Chapter 6: Organisation Structure- Holistic Marketing
Kotler and Keller's view of marketing as one connected system: relationship, integrated, internal and performance marketing.
Unit 7, Chapter 1: Marketing: Core Concepts, Philosophies and the Marketing Mix- Homemade Leverage
Investors borrowing for themselves to copy the effect of a firm’s debt.
Unit 4, Chapter 16: Capital Structure Theories- Horizontal Integration
Merging with or acquiring competitors at the same stage of the value chain.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Horizontal Marketing System
Cooperation between unrelated firms at the same level of a channel to exploit an opportunity.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Host Country National (HCN)
A citizen of the country where a subsidiary operates.
Unit 2, Chapter 27: International Human Resource Management- HR Scorecard
Becker, Huselid and Ulrich's (2001) adaptation of the balanced scorecard to the HR function, showing how HR practices support strategy.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Human Resource Accounting
An appraisal method that sets the cost of recruiting, training and keeping an employee against the value they generate, in money.
Unit 2, Chapter 18: Performance Management and Appraisal- Human Resource Management (HRM)
The systematic process of acquiring, developing, motivating and retaining employees to achieve organisational goals.
Unit 2, Chapter 10: Human Resource Management- Human Resource Planning (HRP)
The systematic process of forecasting and managing the demand and supply of human resources.
Unit 2, Chapter 11: Human Resource Planning- Human Skills
Robert Katz's managerial skill category involving the ability to lead, motivate and resolve conflict among people.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Humanistic Theory (Personality)
A theory (Rogers, Maslow) focused on inherent goodness, self-growth and self-actualisation.
Unit 2, Chapter 2: Personality, Perception and Attitude- Hygiene Factors
Herzberg's category of factors, such as base pay, that prevent job dissatisfaction but do not motivate.
Unit 2, Chapter 3: Values, Learning and Motivation- Hyperinflation
An extreme, uncontrollable rise in prices exceeding 50% per month, typically leading to currency collapse.
Unit 1, Chapter 12: National Income and Inflation
I
- IASB
The International Accounting Standards Board, which issues IFRS.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Ideal Standard
A standard set for the best possible conditions, with no waste or idle time.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- IDIC Model
Peppers and Rogers' one-to-one marketing steps: identify, differentiate, interact, customise.
Unit 7, Chapter 10: Customer Relationship Marketing- IFRS (International Financial Reporting Standards)
Global accounting standards issued by the IASB to make financial statements comparable across countries.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Impairment of Assets
Writing an asset down when it is carried at more than it can recover; covered by Ind AS 36 and AS 28.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Implicit Cost
The opportunity cost of using funds, such as earnings kept back.
Unit 4, Chapter 15: Cost of Capital- Income Elasticity of Demand (YED)
The responsiveness of demand to a change in consumer income, distinguishing normal, inferior, necessity and luxury goods.
Unit 1, Chapter 8: Elasticity of Demand- Ind AS (Indian Accounting Standards)
India’s accounting standards, converged with IFRS; they apply to companies in notified classes.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Indifference Curve
A graphical representation of all combinations of two goods that provide a consumer with the same level of satisfaction.
Unit 1, Chapter 10: Indifference Curve Analysis- Indirect Cost
A cost that cannot be traced to one product and is shared among products.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Indirect Method
Starts with profit and adjusts for non-cash items and changes in working capital.
Unit 4, Chapter 6: Cash Flow Statement- Industrial Buying Behaviour
The process by which organisations establish needs and choose among products and suppliers for production, operations or resale.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Industrial Dispute
Under the 1947 Act, a dispute between employers and employers, employers and workmen, or workmen and workmen, connected with employment, terms of employment or conditions of labour.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Industrial Relations (IR)
The management of relationships among employers, employees, trade unions and government, aiming at industrial harmony and productivity.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Industrial Union
A union of workers of one industry, whatever their craft.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Industry Life Cycle
The stages an industry passes through: embryonic, growth, shakeout, maturity and decline (or, simply, introduction, growth, maturity, decline).
Unit 6, Chapter 4: External Analysis: PESTEL, Five Forces and Industry Life Cycle- Inflation
A persistent rise in the general price level of goods and services, resulting in a decline in purchasing power.
Unit 1, Chapter 12: National Income and Inflation- Informal Communication
Unstructured, spontaneous communication such as the grapevine or face-to-face interaction that builds relationships and speeds up decisions.
Unit 1, Chapter 4: Communication- Informal Groups
Naturally formed groups based on shared interests and social connections rather than organisational structure.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Informal Organisation
The network of personal and social relationships that grows on its own alongside the formal structure.
Unit 1, Chapter 6: Organisation Structure- Informational Roles
Mintzberg's monitor, disseminator and spokesperson roles, in which a manager gathers and passes on information.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Inseparability
The service characteristic that production and consumption happen together.
Unit 7, Chapter 9: Services Marketing- Intangibility
The service characteristic that it cannot be seen, touched or tried before purchase.
Unit 7, Chapter 9: Services Marketing- Integrated Marketing Communications
Coordinating all promotion tools to deliver one clear, consistent message.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- Integration Strategy
Combining activities along the value chain, backward, forward or horizontally, to reduce cost and increase control.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Integrative Bargaining
Win-win negotiation in which both sides work on shared interests to make the gain bigger.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Intensity Driver
A cost driver that charges directly for the resources used each time an activity is done.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Intensive Distribution
Placing a product in as many outlets as possible; typical of convenience goods.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Interactional Justice
The fairness of interpersonal treatment and communication during decision-making, covering both dignity and honest explanation.
Unit 2, Chapter 9: Organisational Justice and Whistleblowing- Interactive Marketing
The employee-customer side of the service triangle, where the service is delivered.
Unit 7, Chapter 9: Services Marketing- Interest Coverage Ratio
Earnings before interest and tax divided by interest; how many times interest is covered.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Interest Tax Shield
The tax saved because interest is deductible.
Unit 4, Chapter 15: Cost of Capital- Internal Gig Platform
A system listing short projects that any employee can take on.
Unit 2, Chapter 20: Talent Management and Skill Development- Internal Marketing
Hiring, training and motivating employees to serve customers well.
Unit 7, Chapter 9: Services Marketing- Internal Rate of Return (IRR)
The discount rate at which a project’s NPV is zero.
Unit 4, Chapter 13: Financial Management- Internal Recruitment
Filling vacancies from within the organisation's existing network, chiefly through job posting, promotions and transfers, and also by rehiring former employees or reconsidering previous applicants.
Unit 2, Chapter 12: Recruitment and Selection- Internal Whistleblowing
Reporting wrongdoing within the company, such as to HR or an ethics committee.
Unit 2, Chapter 9: Organisational Justice and Whistleblowing- International HRM (IHRM)
The set of HR activities a firm carries out at the international level to meet its objectives and gain an advantage over competitors at home and abroad.
Unit 2, Chapter 27: International Human Resource Management- Internationalisation
Expanding operations beyond the home market, typically from exporting through joint ventures to local production.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Interpersonal Roles
Mintzberg's category of managerial roles — figurehead, leader, liaison — focused on relationships and status.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Interpretation
The perceptual stage of assigning meaning to organised sensory data based on prior experience and beliefs.
Unit 2, Chapter 2: Personality, Perception and Attitude- Intra-Mural Facilities
Welfare facilities inside the workplace, such as drinking water, washing facilities, canteen, rest rooms, crèche and first-aid room.
Unit 2, Chapter 25: Labour Welfare and Social Security- Inventory Carrying Costs
The costs of holding stock: storage, capital, taxes and insurance, depreciation and obsolescence.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Inventory Turnover Ratio
Cost of goods sold divided by average inventory; how many times stock is sold and replaced.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Investing Activities
Buying and selling long-term assets and investments that are not cash equivalents.
Unit 4, Chapter 6: Cash Flow Statement
J
- Job Analysis
A systematic diagnostic process of studying the tasks, methods, skills and attitudes required for a specific job.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Job Costing
A costing method for customised, one-off orders.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Job Crafting
Employees reshaping parts of their own tasks or working relationships.
Unit 2, Chapter 20: Talent Management and Skill Development- Job Demands–Resources Model
High demands with few resources wear people down towards burnout; resources such as support, control and feedback lead towards engagement.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Job Description
A document detailing a job's title, duties and working conditions to reduce ambiguity for applicants.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Job Enlargement
Increasing the variety and number of tasks at the same responsibility level — horizontal expansion.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Job Enrichment
Adding greater autonomy and decision-making power to a job to boost intrinsic motivation — vertical expansion.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Job Evaluation
A systematic process assessing the relative value of one job compared to all others in an organisation.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Job Involvement
The degree of psychological identification an employee has with their job as part of their self-worth.
Unit 2, Chapter 2: Personality, Perception and Attitude- Job Rotation
Periodically moving employees across different tasks to reduce boredom and build cross-functional skills.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Job Satisfaction
Positive or negative feelings toward one's job roles that influence performance.
Unit 2, Chapter 2: Personality, Perception and Attitude- Job Simplification
Creating highly repetitive, specialised tasks to maximise efficiency, which can cause monotony.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Job Specification
A document defining the ideal candidate profile — education, experience and traits — required for a job.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Joint Venture
A cooperative strategy in which two or more firms create a new, jointly owned entity, sharing investment, risk and profit.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Joint Venture (Market Entry)
Entering a foreign market in partnership with a local firm, sharing ownership, control and risk.
Unit 7, Chapter 12: International Marketing- Journal Entry
The first record of a transaction, written in date order with its debit and credit.
Unit 4, Chapter 2: Preparation of Financial Statements- Just-in-Time (JIT)
Bringing materials and making goods exactly when needed, on the view that inventory is waste.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time
K
- Kahn's Dimensions of Engagement
William Kahn's (1990) three ways people bring themselves to work roles: physically, cognitively and emotionally.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Kahn's Psychological Conditions
Kahn's three conditions for engagement: meaningfulness (a return on effort), safety (showing oneself without fear) and availability (resources to invest).
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Kaizen
The Japanese word for continuous improvement, in small steps by everyone.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time- Kaizen Costing
Setting regular cost-reduction targets for existing products and reviewing the variances each period.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time- Key Budget Factor
The limiting factor, often sales, that decides which budget is prepared first.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Key Performance Indicator (KPI)
A specific, measurable figure used to track performance, such as the percentage of parts rejected.
Unit 2, Chapter 18: Performance Management and Appraisal- Key Result Area (KRA)
An outcome a job is judged on; in competency mapping each one is broken down into key activities.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Key Success Factors
The few factors in an industry that most determine a firm's ability to compete successfully.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Kinked Demand Curve
A model of oligopoly pricing where the demand curve has a kink at the prevailing price, reflecting rivals' asymmetric reactions to price changes.
Unit 1, Chapter 11: Market Structures- Kirana Store
A traditional Indian neighbourhood store, now modernising with self-service, credit, home delivery and digital ordering.
Unit 7, Chapter 11: Retail Marketing- Knowledge Management
Capturing and sharing what people know so that it stays in the organisation when they move on; the aim of the transitioning phase.
Unit 2, Chapter 20: Talent Management and Skill Development
L
- Labour Cost Variance (LCV)
Standard labour cost for the actual output less the actual cost; rate, efficiency and idle-time parts.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Labour Efficiency Variance (LEV)
Standard rate times the difference between standard hours and hours actually worked.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Labour Idle Time Variance (LITV)
Idle hours times the standard rate; always adverse.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Labour Rate Variance (LRV)
Hours paid times the difference between standard and actual wage rate.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Labour Welfare
Services, facilities and amenities provided for workers, at or near the workplace, by employers, unions, government and others, over and above wages.
Unit 2, Chapter 25: Labour Welfare and Social Security- Laissez-Faire Leadership
A leadership style granting high team autonomy with minimal guidance, effective for highly skilled, self-motivated professionals.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Leadership
The art of motivating and guiding a group toward a shared vision by setting direction and managing conflict.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Learning
A relatively permanent change in behaviour or knowledge acquired through experience, observation or practice.
Unit 2, Chapter 3: Values, Learning and Motivation- Learning and Growth Perspective
The balanced scorecard view of the organisation's own capability: employee skills and training, information systems and culture. Customer retention is not part of it.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Learning Experience Platform
An online system that recommends learning content to each person; one example of a development method, not a requirement.
Unit 2, Chapter 20: Talent Management and Skill Development- Lease Financing
Using an asset for rent without owning it.
Unit 4, Chapter 14: Sources of Finance- Ledger Account
A running account to which journal entries are posted, grouped by head such as cash or sales.
Unit 4, Chapter 2: Preparation of Financial Statements- Levels of Management
Top management sets objectives and policy, middle management turns policy into plans and coordinates, and first-line management directs day-to-day work.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Leverage Irrelevance Theory
Financing mix does not affect value in a perfect market, because investors can lever or unlever themselves.
Unit 4, Chapter 16: Capital Structure Theories- Lewin's Three-Stage Model
Kurt Lewin's 1947 model of planned change: unfreezing, changing (moving) and refreezing.
Unit 2, Chapter 22: Organisation Development and Change- Lexicographic Rule
A decision rule that compares brands on the most important attribute first.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Licensing
Entering a foreign market by letting a local firm use a process, trademark or patent for a royalty.
Unit 7, Chapter 12: International Marketing- Life-Cycle Costing
Adding all the costs of a product or asset from its first idea to its disposal, usually discounted.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Line and Staff Organisation
A form in which line managers hold authority to command and staff specialists advise and serve them.
Unit 1, Chapter 6: Organisation Structure- Line Extension
A new item in an existing product category under the same brand name, such as a new flavour or size.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Line Organisation
The simplest form of organisation, in which authority runs straight down a single chain of command.
Unit 1, Chapter 6: Organisation Structure- Liquidation
A retrenchment strategy of shutting a business down and selling its assets when recovery is impossible.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Living Wage
A wage covering essentials plus frugal comfort, such as children's education and insurance against misfortunes; an aim, not a legal floor.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Lockout
The employer shuts the workplace, or refuses to employ workers, until they accept its terms.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Logical Incrementalism
Quinn's mode of strategy-making: a clear mission, with strategy emerging through experiment and partial commitments.
Unit 6, Chapter 1: Strategy and Strategic Management: Concept and Process- Long-Run Profitability
The sustainable profit level a firm can earn in a given market structure — normal profit under perfect/monopolistic competition, potentially supernormal under oligopoly/monopoly.
Unit 1, Chapter 11: Market Structures- Loyalty Pyramid
Aaker's levels of brand loyalty: switchers, habitual buyers, satisfied buyers with switching costs, brand likers, committed buyers.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty
M
- Management
The process of getting things done through and with people, using an organisation's resources to reach its goals effectively and efficiently.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Management by Exception
Attending only to significant deviations from the standard, leaving routine results to run.
Unit 1, Chapter 2: Functions of Management- Management by Objectives (MBO)
Peter Drucker's 1954 method: manager and employee set goals jointly, then compare actual results with them and set new goals.
Unit 2, Chapter 18: Performance Management and Appraisal- Managerial Economics
The integration of economic theory with business practice to help managers make decisions and plan ahead (Spencer and Siegelman); also called business economics.
Unit 1, Chapter 7: Business Economics and Demand- Margin of Safety
Actual sales less break-even sales; how far sales can fall before a loss.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Marginal Cost
The extra cost of one more unit of output, which is its variable cost.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Marginal Cost Equation
Sales − Variable cost = Fixed cost + Profit.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Marginal Cost of Capital (MCC)
The cost of raising the next increment of capital.
Unit 4, Chapter 15: Cost of Capital- Marginal Costing
Treats only variable costs as product costs; fixed costs are charged to the period.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Marginal Productivity Theory
Clark and Wicksteed: a firm hires workers until the value of the last worker's extra output equals the wage.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Marginal Revenue
The change in total revenue from selling one more unit; below price whenever the firm must cut price to sell more.
Unit 1, Chapter 11: Market Structures- Market
In economics, the whole set of buyers and sellers of a commodity in contact with each other, not a particular place.
Unit 1, Chapter 11: Market Structures- Market Development
An Ansoff strategy of taking existing products into new markets.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Market Logistics
Planning, implementing and controlling the physical flow of goods and information from origin to point of use, to meet customer needs at a profit; also called physical distribution.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Market Penetration
An Ansoff strategy of selling more existing products in existing markets; the lowest-risk option.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Market Segmentation
Dividing a market into distinct groups of buyers with similar needs, characteristics or behaviour.
Unit 7, Chapter 2: Segmentation, Targeting and Positioning- Market Timing Theory
Firms issue equity when they think it is overvalued and avoid it when undervalued.
Unit 4, Chapter 16: Capital Structure Theories- Marketing Automation
Software that automates routine marketing tasks such as scheduling posts, nurturing leads and tracking campaigns.
Unit 7, Chapter 13: Emerging Trends in Marketing- Marketing Concept
The philosophy that success comes from knowing target customers' needs and satisfying them better than competitors.
Unit 7, Chapter 1: Marketing: Core Concepts, Philosophies and the Marketing Mix- Marketing Funnel
The stages from awareness to loyalty, with conversion rates between them that reveal where customers drop out.
Unit 7, Chapter 10: Customer Relationship Marketing- Marketing Mix
The controllable tools, product, price, place and promotion, that a firm blends to get the response it wants.
Unit 7, Chapter 1: Marketing: Core Concepts, Philosophies and the Marketing Mix- Marketing Myopia
Levitt's term for defining a business by its product rather than by the need it serves.
Unit 7, Chapter 1: Marketing: Core Concepts, Philosophies and the Marketing Mix- Master Budget
A consolidation of all functional budgets, with a projected profit and loss account and balance sheet.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Matching Concept
Expenses are set against the revenue they helped earn in the same period.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Material Cost Variance (MCV)
Standard cost of material for the actual output less the actual cost; the sum of price and usage variances.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Material Mix Variance (MMV)
The part of usage variance due to using materials in a different proportion from the standard.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Material Price Variance (MPV)
Actual quantity times the difference between standard and actual price.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Material Usage Variance (MUV)
Standard price times the difference between standard and actual quantity.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Material Yield Variance (MYV)
The part of usage variance due to actual output differing from the output the input should give.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Materiality Convention
Only items large enough to affect users’ decisions need detailed treatment.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Matrix Structure
An organisational design with dual reporting lines, combining functional and project-based authority.
Unit 1, Chapter 6: Organisation Structure- MBTI (Myers-Briggs Type Indicator)
A personality framework based on four dichotomies: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving.
Unit 2, Chapter 2: Personality, Perception and Attitude- McClelland's Needs Theory
A motivation theory proposing that behaviour is driven by three needs — Achievement, Affiliation and Power.
Unit 2, Chapter 3: Values, Learning and Motivation- McKinsey 7-S Framework
A model of seven interdependent elements to be aligned: strategy, structure, systems, shared values, style, staff and skills.
Unit 6, Chapter 5: Internal Analysis: Resources, Capabilities and SWOT- Mechanistic and Organic Structures
Burns and Stalker's (1961) contrast between rigid, centralised structures suited to stable conditions and flexible, decentralised ones suited to change.
Unit 1, Chapter 6: Organisation Structure- Mentoring
A development method pairing an employee with an experienced guide to support long-term career growth.
Unit 2, Chapter 13: Training and Development- Merchandising Conglomerate
A corporation owning several diversified retail brands and formats.
Unit 7, Chapter 11: Retail Marketing- Merger
A cooperative strategy in which two firms combine into one entity.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Merrick's Multiple Piece Rate
Three piece rates: basic rate below 83% of standard output, 110% of it from 83% to 100%, and 120% above 100%; no guaranteed wage.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Minimum Wage
The lowest rung of the wage ladder: it covers the worker's family needs and efficiency, and is owed regardless of the industry's capacity to pay.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Mission Statement
A statement of the organisation's purpose: what it does, whom it serves and what makes it distinctive.
Unit 6, Chapter 2: Strategic Intent: Vision, Mission, Goals and Objectives- Modified Rebuy
A business buying situation in which products, prices or suppliers are re-evaluated because needs have changed.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Modigliani–Miller Proposition I
In a perfect market with no taxes, a firm’s value does not depend on its capital structure.
Unit 4, Chapter 16: Capital Structure Theories- Modigliani–Miller Proposition II
The cost of equity rises with leverage: Ke = Ko + (Ko − Kd) × D/E.
Unit 4, Chapter 16: Capital Structure Theories- Monetary Policy
Central bank actions such as adjusting interest rates or reserve ratios to control money supply and inflation.
Unit 1, Chapter 12: National Income and Inflation- Money Measurement Concept
Only events that can be expressed in money are recorded in the books.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Monopolistic Competition
A market structure with many sellers offering differentiated products and relatively easy entry/exit.
Unit 1, Chapter 11: Market Structures- Monopoly
A market structure with a single seller, a unique product, and blocked entry, giving full control over price.
Unit 1, Chapter 11: Market Structures- Monopsony
A market with a single buyer facing many sellers.
Unit 1, Chapter 11: Market Structures- Morgan's Model
P. V. Morgan's (1986) three-dimensional model of IHRM: three HR activities (procurement, allocation, utilisation), three country categories and three types of employee.
Unit 2, Chapter 27: International Human Resource Management- Motion Study
Taylor's technique of analysing worker movements to eliminate wasteful actions and set efficiency standards.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Motivation
The internal or external push that energises, sustains and directs behaviour toward goals.
Unit 2, Chapter 3: Values, Learning and Motivation- Motivators
Herzberg's category of factors, such as recognition, that actively cause job satisfaction.
Unit 2, Chapter 3: Values, Learning and Motivation- Multi-Domestic Strategy
An international strategy that tailors products and marketing to each local market.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Multi-Source Feedback (360-Degree)
Ratings from supervisor, peers, subordinates, customers and the person themself, put together and fed back; many firms use it for development, not pay.
Unit 2, Chapter 18: Performance Management and Appraisal- Multibrand Strategy
Launching new brands in an existing category to capture different segments.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Multinational Company (MNC)
A firm that owns and runs operations in more than one country; the main setting for international HRM.
Unit 2, Chapter 27: International Human Resource Management- Mutual Welfare Facilities
Facilities organised by the workers themselves, such as a credit society or a consumer store run by workers or their union.
Unit 2, Chapter 25: Labour Welfare and Social Security
N
- National Income
The total money value of all final goods and services produced by a country's normal residents over a year, including net factor income from abroad, measured at factor cost (NNP at factor cost).
Unit 1, Chapter 12: National Income and Inflation- Native Advertising
Paid content that blends into its surrounding medium and should be labelled as sponsored.
Unit 7, Chapter 13: Emerging Trends in Marketing- Natural Monopoly
A monopoly arising because economies of scale let one firm supply the whole market more cheaply than several could.
Unit 1, Chapter 11: Market Structures- Neoclassical Theory
A management theory (1920s-30s) emphasising human relations, motivation and teamwork over purely mechanical efficiency.
Unit 1, Chapter 3: Theories of Management- Net Income (NI) Theory
Holds that more debt lowers the overall cost of capital and raises value.
Unit 4, Chapter 16: Capital Structure Theories- Net Operating Income (NOI) Theory
Holds that the overall cost of capital and value do not change with the debt-equity mix.
Unit 4, Chapter 16: Capital Structure Theories- Net Present Value (NPV)
Discounted future cash inflows less the initial outlay; accept a project if positive.
Unit 4, Chapter 13: Financial Management- Net Profit Ratio
Net profit as a percentage of net sales.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- New Product Development (NPD)
The process of taking a product from idea generation to commercialisation, in eight steps.
Unit 7, Chapter 3: Product Decisions: Levels, New Products and the Life Cycle- New Task Buying
A first-time organisational purchase needing extensive research and many decision-makers.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- NFRA
The National Financial Reporting Authority, which advises the Government on accounting and auditing standards under the Companies Act, 2013.
Unit 4, Chapter 3: Indian Accounting Standards and IFRS- Niche Marketing
Focusing on a narrow, well-defined and often underserved group.
Unit 7, Chapter 2: Segmentation, Targeting and Positioning- Nine-Box Grid
A grid plotting performance against potential for each candidate; a high performer with limited potential is not necessarily a successor.
Unit 2, Chapter 19: Career Planning and Development- Noise (Communication)
Any physical, psychological or semantic interference that disrupts the transmission or understanding of a message.
Unit 1, Chapter 4: Communication- Non-Cash Transaction
A transaction that uses no cash, such as buying a machine by issuing shares; left out of the statement.
Unit 4, Chapter 6: Cash Flow Statement- Non-Current Account
A long-term account, such as share capital, reserves, long-term loans or fixed assets.
Unit 4, Chapter 5: Fund Flow Statement- Non-Store Retailing
Selling to consumers outside fixed stores: direct selling, direct marketing, vending and buying services.
Unit 7, Chapter 11: Retail Marketing- Normal Profit
The minimum profit level required to keep a firm operating in an industry — the typical long-run outcome under perfect and monopolistic competition.
Unit 1, Chapter 11: Market Structures- Normal Standard
A standard based on the average of past results.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Norming
Tuckman's third stage of team development, where trust increases and roles are accepted.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- Notes to Accounts
Explanatory disclosures with the statements, covering accounting policies, contingent liabilities and the detail behind figures.
Unit 4, Chapter 2: Preparation of Financial Statements
O
- Objective-and-Task Method
Setting the promotion budget by costing the tasks needed to reach defined objectives; the most logical method.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- Objectives (Strategic)
Specific, measurable, time-bound targets that put broader goals into operation.
Unit 6, Chapter 2: Strategic Intent: Vision, Mission, Goals and Objectives- OCAT
Organisational Capacity Assessment Tool: a diagnostic that rates internal performance on specific dimensions to find gaps and capacity.
Unit 6, Chapter 5: Internal Analysis: Resources, Capabilities and SWOT- OECD Principles
International corporate governance guidelines covering shareholder rights, equitable treatment, transparency and stakeholder roles.
Unit 1, Chapter 14: Corporate Governance and Value-Based Organisations- Off-Price Retailer
A store selling leftover, surplus or irregular branded goods below regular prices.
Unit 7, Chapter 11: Retail Marketing- Off-the-Job Training
Training conducted outside the normal work environment, focused on theoretical or simulated learning.
Unit 2, Chapter 13: Training and Development- Oligopoly
A market structure dominated by a few large sellers with interdependent pricing decisions.
Unit 1, Chapter 11: Market Structures- On-the-Job Training (OJT)
Learning through hands-on experience while performing actual duties under supervision.
Unit 2, Chapter 13: Training and Development- Onboarding
The process of introducing new hires to company culture and policies after a job offer.
Unit 2, Chapter 12: Recruitment and Selection- One-to-One Marketing
Treating each customer as a segment of one.
Unit 7, Chapter 10: Customer Relationship Marketing- Open System
The Modern/Systems Approach view of an organisation as an interdependent set of subsystems interacting with its external environment.
Unit 1, Chapter 3: Theories of Management- Operant Conditioning
Skinner's learning theory in which behaviour is shaped through rewards and punishments.
Unit 2, Chapter 3: Values, Learning and Motivation- Operating Activities
The firm’s principal revenue-producing activities and other activities that are not investing or financing.
Unit 4, Chapter 6: Cash Flow Statement- Operating Profit Ratio
Operating profit as a percentage of sales; the operating ratio’s complement.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Operating Ratio
Cost of goods sold plus operating expenses, as a percentage of sales.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Operational Strategy
The lowest level of strategy, for a plant, territory or section to meet immediate targets, made by operating managers.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Order (Fayol's Principle)
Fayol's principle that resources — materials and people — should be systematically arranged in their proper place.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Order Point
The stock level at which a new order is placed, balancing the risk of stockout against the cost of overstock.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Organisation Development (OD)
A planned, long-term, data-driven effort to improve an organisation's effectiveness, adaptability and health, using behavioural-science knowledge and the involvement of the people concerned.
Unit 2, Chapter 22: Organisation Development and Change- Organisational Change
Any modification in an organisation's structure, processes, culture or strategy, planned or unplanned.
Unit 2, Chapter 22: Organisation Development and Change- Organisational Chart
A visual map showing an organisation's hierarchy, roles, and reporting relationships.
Unit 1, Chapter 6: Organisation Structure- Organisational Commitment
An employee's emotional loyalty to the organisation, which reduces turnover.
Unit 2, Chapter 2: Personality, Perception and Attitude- Organisational Justice
Employees' perceptions of fairness in the workplace, covering outcomes, the processes used to reach them, and how people are treated.
Unit 2, Chapter 9: Organisational Justice and Whistleblowing- Organising
Identifying and grouping the work, assigning responsibility and authority, and setting reporting relationships so people can work together toward goals.
Unit 1, Chapter 2: Functions of Management- Orientation (Induction)
Introducing a newly placed employee to colleagues, rules, policies and facilities.
Unit 1, Chapter 2: Functions of Management- Outstanding Expense
A cost already incurred but not yet paid, added to the year’s expenses and shown as a liability.
Unit 4, Chapter 2: Preparation of Financial Statements- Overhead Cost Variance
Recovered overhead less actual overhead; the sum of the variable and fixed overhead variances.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Overheads
Indirect costs of production, administration and selling that cannot be traced to a unit.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Owned Capital
Funds provided by the owners; permanent, with no obligation to repay.
Unit 4, Chapter 14: Sources of Finance- Oxford Approach
Allan Flanders's view of IR as the study of the institutions, above all collective bargaining, that regulate jobs and make the rules.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances
P
- P/V Ratio
Contribution as a percentage of sales; also called the profit-volume ratio.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Paired Comparison
Each employee is compared with every other, one pair at a time; the one with most wins ranks first. Pairs number N × (N − 1) ÷ 2.
Unit 2, Chapter 18: Performance Management and Appraisal- Paperless HR
Online applications, e-offer letters, digital appraisal forms and payslips, giving less paper and printing.
Unit 2, Chapter 28: Green Human Resource Management- Parent Country National (PCN)
A citizen of the country where the firm's head office stands; also called a home country employee.
Unit 2, Chapter 27: International Human Resource Management- Passive Candidate
Someone who has a job and is not searching, but might move for a good offer.
Unit 2, Chapter 20: Talent Management and Skill Development- Paternalistic Theory
Also called trusteeship: the employer holds the business in trust and looks after workers as a guardian looks after wards.
Unit 2, Chapter 25: Labour Welfare and Social Security- Payback Period
The time taken for a project’s cash inflows to recover its initial outlay.
Unit 4, Chapter 13: Financial Management- Pecking Order Theory
Firms prefer internal funds, then debt, and new equity last.
Unit 4, Chapter 16: Capital Structure Theories- Penetration Pricing
Launching at a low price to win market share quickly.
Unit 7, Chapter 5: Pricing Decisions: Objectives, Factors and Strategies- Per Capita Income (PCI)
Average income per person in an economy, calculated as national income divided by total population, used as a standard-of-living indicator.
Unit 1, Chapter 12: National Income and Inflation- Perception
The subjective process of selecting, organising and interpreting sensory information to give it meaning.
Unit 2, Chapter 2: Personality, Perception and Attitude- Perfect Competition
A market structure with an infinite number of sellers, homogeneous products and free entry/exit.
Unit 1, Chapter 11: Market Structures- Performance Appraisal
A formal, periodic evaluation of how well a person did in the period just ended; one step within performance management.
Unit 2, Chapter 18: Performance Management and Appraisal- Performance Improvement Plan (PIP)
A structured, time-limited plan, for example coaching with regular checks, to bring an underperformer up to the standard.
Unit 2, Chapter 18: Performance Management and Appraisal- Performance Management
A continuous, strategic yearly routine of agreeing goals, monitoring, giving feedback, reviewing and rewarding, aligning employees' work with organisational goals.
Unit 2, Chapter 18: Performance Management and Appraisal- Performance Marketing
Marketing in which the advertiser pays only when a measurable action, such as a click, lead or sale, occurs.
Unit 7, Chapter 13: Emerging Trends in Marketing- Periodicity Concept
The business’s continuing life is divided into periods, usually a year, for reporting.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Perishability
The service characteristic that it cannot be stored; unused capacity is lost.
Unit 7, Chapter 9: Services Marketing- Permission Marketing
Seeking customers' consent before sending them marketing messages.
Unit 7, Chapter 10: Customer Relationship Marketing- Personal Development Plan (PDP)
A written plan of the skills and experience a person will build, with dates, so progress can be tracked.
Unit 2, Chapter 19: Career Planning and Development- Personal Income (PI)
Income actually received by individuals before direct taxes, including transfer payments but excluding retained corporate profits.
Unit 1, Chapter 12: National Income and Inflation- Personal Selling
Face-to-face presentation by a salesperson to make sales and build relationships.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- Personality
A unique, consistent pattern of thoughts, emotions and behaviours shaped by genetics, environment and experience.
Unit 2, Chapter 2: Personality, Perception and Attitude- PESTEL Analysis
A framework for the macro-environment: political, economic, social, technological, environmental and legal factors.
Unit 6, Chapter 4: External Analysis: PESTEL, Five Forces and Industry Life Cycle- Picketing
Workers stand at the gate to persuade others not to work and to draw public attention; peaceful picketing is usually treated as lawful, violence is not.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Placating Theory
Welfare as a peace offering: timely gestures to calm organised, demanding workers before they press further.
Unit 2, Chapter 25: Labour Welfare and Social Security- Planning
Deciding in advance what to do, how to do it, when to do it and who is to do it; the primary function of management.
Unit 1, Chapter 2: Functions of Management- Planning Premises
The assumptions about the future, external and internal, on which a plan is built.
Unit 1, Chapter 2: Functions of Management- Pluralist Approach
The view that the organisation holds several groups with different aims, so conflict between management and workers is normal and is managed through bargaining.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Point Elasticity
Elasticity at a single point on a demand curve; on a straight line it equals the lower segment divided by the upper segment.
Unit 1, Chapter 8: Elasticity of Demand- Points of Difference (PODs)
Attributes or benefits customers strongly associate with a brand and believe they could not find to the same extent in competitors.
Unit 7, Chapter 2: Segmentation, Targeting and Positioning- Points of Parity (POPs)
Associations, not unique to the brand, that it needs to be credible in its category or to neutralise a rival's advantages.
Unit 7, Chapter 2: Segmentation, Targeting and Positioning- Points System
A quantitative job evaluation method assigning weighted points to compensable factors that convert into salary bands.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Policing Theory
Welfare as a legal minimum: employers will not act unless forced and can exploit workers, so the state fixes a minimum standard.
Unit 2, Chapter 25: Labour Welfare and Social Security- Polycentric Approach
Each subsidiary is run by HCNs as a distinct national unit, with more local autonomy; PCNs hold the key posts at head office.
Unit 2, Chapter 27: International Human Resource Management- Porter's Five Forces
A model of industry competition: threat of new entrants, supplier power, buyer power, threat of substitutes and rivalry.
Unit 6, Chapter 4: External Analysis: PESTEL, Five Forces and Industry Life Cycle- POSDCORB
Luther Gulick's 1937 list of executive functions: planning, organising, staffing, directing, co-ordinating, reporting and budgeting.
Unit 1, Chapter 2: Functions of Management- Position Analysis Questionnaire (PAQ)
A standard job analysis questionnaire linking job characteristics to human characteristics; mapping borrows it, but it does not assess a person.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Positioning
Designing an offering and image to occupy a distinct, valued place in the target customer's mind.
Unit 7, Chapter 2: Segmentation, Targeting and Positioning- Prepaid Expense
A cost paid in advance for a later period, taken out of this year’s expenses and shown as an asset.
Unit 4, Chapter 2: Preparation of Financial Statements- Price Discrimination
The practice of charging different prices to different consumers or markets for the same product, without a cost-based justification.
Unit 1, Chapter 11: Market Structures- Price Elasticity of Demand (PED)
A measure of how responsive quantity demanded is to a change in a product's own price.
Unit 1, Chapter 8: Elasticity of Demand- Price Leadership
Tacit collusion in which firms follow the prices set by a low-cost, dominant or barometric firm.
Unit 1, Chapter 11: Market Structures- Price-Earnings (P/E) Ratio
Share price divided by earnings per share; the rupees investors pay for each rupee of earnings.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Priestman's Plan
A group plan in which bonus as a percentage of wages equals the percentage increase in the group's output over the standard; no bonus below standard.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Prime Cost
Direct material plus direct labour plus direct expenses.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Private Label
A brand created and owned by a retailer or wholesaler; a store brand.
Unit 7, Chapter 11: Retail Marketing- Procedural Justice
The fairness of the methods and processes used to reach a decision, regardless of outcome.
Unit 2, Chapter 9: Organisational Justice and Whistleblowing- Process Consultation
Edgar Schein's 1969 intervention: a consultant watches how a group communicates and decides, and helps members see and fix it themselves.
Unit 2, Chapter 22: Organisation Development and Change- Process Costing
A costing method for continuous, uniform production such as cement.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Product Development
An Ansoff strategy of offering new products to existing markets.
Unit 6, Chapter 7: Corporate Strategies: Growth, Integration and Diversification- Product Life Cycle
The stages a product's sales and profits pass through: introduction, growth, maturity and decline.
Unit 7, Chapter 3: Product Decisions: Levels, New Products and the Life Cycle- Product Life-Cycle Costing
Tracing the costs and revenues of a product from research and design to withdrawal from the market.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Product Line
A group of closely related products made or sold by the same firm.
Unit 7, Chapter 3: Product Decisions: Levels, New Products and the Life Cycle- Product Mix
All the product lines and items a firm offers, measured by width, length, depth and consistency.
Unit 7, Chapter 3: Product Decisions: Levels, New Products and the Life Cycle- Production Budget
Units to be made: sales plus closing stock less opening stock.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Profit Maximisation
The aim of increasing profit, usually over a short period.
Unit 4, Chapter 13: Financial Management- Profit Sharing
An agreement by which employees receive a share of profit, fixed in advance, on top of regular wages; paid as cash, company shares or deferred.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Project Life-Cycle Costing
Estimating the cost of owning a physical asset from purchase to disposal; also called whole-life costing.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Project Organisation
A temporary structure drawing specialists from several departments for one time-bound goal, disbanded when it is met.
Unit 1, Chapter 6: Organisation Structure- Projection
A perceptual error of attributing one's own motives or feelings to other people.
Unit 2, Chapter 2: Personality, Perception and Attitude- Promotion Mix
The blend of advertising, sales promotion, personal selling, public relations and direct marketing.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- Proprietary Ratio
Shareholders’ funds divided by total assets; the share of assets paid for by owners.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Provident Fund
Retirement savings built from contributions by both employee and employer during working life, protecting against old age.
Unit 2, Chapter 25: Labour Welfare and Social Security- Provision
An amount charged against profit for a known or likely loss or liability whose size is uncertain.
Unit 4, Chapter 2: Preparation of Financial Statements- Psychic Proximity
A preference for entering countries with a similar language, culture and legal system.
Unit 7, Chapter 12: International Marketing- Psychoanalytic Theory
Freud's theory that personality is driven by unconscious forces — id, ego, superego — and early childhood experiences.
Unit 2, Chapter 2: Personality, Perception and Attitude- Psychological Pricing
Pricing that works on perceptions, such as odd prices, reference prices and price as a signal of quality.
Unit 7, Chapter 5: Pricing Decisions: Objectives, Factors and Strategies- Psychometric Test
A standardised test of aptitude or achievement giving a consistent, objective measure of a sample of attributes, not the whole person.
Unit 2, Chapter 17: Competency Mapping and the Balanced Scorecard- Public Deposits
Money accepted from the public for a fixed term at interest, often unsecured.
Unit 4, Chapter 14: Sources of Finance- Pull Strategy
Promoting to final consumers so that they ask channel members for the product.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- Pulse Survey
A short questionnaire repeated often; it is wasted if nobody acts on the answers.
Unit 2, Chapter 20: Talent Management and Skill Development- Purchase Budget
The materials to be bought: material needed plus closing stock less opening stock.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Push Strategy
Promoting to channel members, who then promote to final buyers.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget
Q
- Question Mark
A BCG cell: low market share in a high-growth market; needs heavy investment to build, or else is phased out.
Unit 6, Chapter 6: Business Portfolio Analysis: BCG and GE–McKinsey Matrices- Quick Ratio (Acid-Test Ratio)
Current assets less inventory, divided by current liabilities; benchmark about 1:1.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency
R
- Radial Movement
In Schein's cone, a move towards the centre, bringing more trust, influence and access to decisions, without any promotion.
Unit 2, Chapter 19: Career Planning and Development- Ranking System
A simple, non-quantitative job evaluation method that compares and ranks whole jobs by their overall worth.
Unit 2, Chapter 14: Job Analysis, Evaluation and Design- Ratio Analysis
Studying relationships between items in the financial statements to judge performance and position.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Reach and Frequency
In media planning, how many people see an ad at least once, and how often the average person sees it.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- Realisation Concept
Revenue is recognised when it is earned, usually on sale, not necessarily when cash arrives.
Unit 4, Chapter 1: Accounting Principles: Concepts, Conventions and Standards- Recency Effect
A rater error in which the latest events outweigh the whole period, so one recent mistake can cancel months of good work.
Unit 2, Chapter 18: Performance Management and Appraisal- Recruitment
The process of searching for, identifying and attracting qualified candidates to fill job vacancies.
Unit 2, Chapter 12: Recruitment and Selection- Reference & Background Check
A selection step verifying a candidate's history and credentials before an offer is made.
Unit 2, Chapter 12: Recruitment and Selection- Refreezing
Lewin's third stage: reinforcing the new behaviour, for example through targets and appraisal, until it becomes the norm. It does not mean frozen for ever.
Unit 2, Chapter 22: Organisation Development and Change- Regiocentric Approach
Key posts go to managers from the same geographic region as the unit; staff move within the region but seldom to head office.
Unit 2, Chapter 27: International Human Resource Management- Relationship Marketing
Building long-term relationships with customers, employees and partners rather than focusing on single transactions.
Unit 7, Chapter 10: Customer Relationship Marketing- Repatriation
Bringing an expatriate home at the end of an assignment and helping them settle back in; four stages: preparation, physical relocation, transition and readjustment.
Unit 2, Chapter 27: International Human Resource Management- Replacement Chart
A simple form of succession planning that names likely successors for each key post and shows how ready each one is.
Unit 2, Chapter 19: Career Planning and Development- Reserve
Profit kept back in the business; unlike a provision, it is not a charge against profit.
Unit 4, Chapter 2: Preparation of Financial Statements- Residual Claimant Theory
Francis Walker's theory: output is shared among land, labour, capital and enterprise; rent, interest and profit are settled first and wages are what remains.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Residual Theory of Dividends
Dividends are paid only from profit left after all acceptable projects are funded.
Unit 4, Chapter 13: Financial Management- Resistance to Change
Opposition to a change, open or quiet, arising from habit, fear of the unknown or fear of losing pay, status or skills.
Unit 2, Chapter 22: Organisation Development and Change- Resource-Based View
The theory that lasting competitive advantage comes from valuable, rare, hard-to-imitate internal resources rather than industry position alone.
Unit 6, Chapter 5: Internal Analysis: Resources, Capabilities and SWOT- Resource-Based View (HR)
An HR approach viewing employees as valuable assets crucial to sustainable competitive advantage.
Unit 2, Chapter 10: Human Resource Management- Retailer Cooperative
Independent retailers who set up a joint buying organisation and run joint promotions.
Unit 7, Chapter 11: Retail Marketing- Retained Earnings
Profits kept in the business instead of being paid out as dividends.
Unit 4, Chapter 14: Sources of Finance- Retrenchment
A grand strategy of reducing the scope or size of operations to stabilise the firm, through turnaround, divestment or liquidation.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Return on Assets (ROA)
Net profit as a percentage of total assets.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Return on Capital Employed (ROCE)
Profit before interest and tax as a percentage of capital employed; also called return on investment.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Return on Equity (ROE)
Net profit as a percentage of shareholders’ equity.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Reverse Culture Shock
The stress of coming home to a place that has changed, and of being a changed person; it belongs to the readjustment stage.
Unit 2, Chapter 27: International Human Resource Management- Reverse Dumping
A form of international price discrimination where a firm sells a product at a higher price abroad than in its home market.
Unit 1, Chapter 11: Market Structures- Reverse Logistics
Managing returns, recalls, repairs, recycling and excess stock back through the supply chain.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Risk Management
Identifying financial risks and reducing them through hedging, insurance and diversification.
Unit 4, Chapter 13: Financial Management- Roadblock Marketing
Advertising on many channels at the same time so the audience meets the message wherever it turns.
Unit 7, Chapter 13: Emerging Trends in Marketing- Robert Katz's Managerial Skills
A framework identifying Technical, Human and Conceptual skills as the components of managerial competence.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Running Inflation
A rapid rate of inflation, roughly 10-20%, signalling an overheating economy.
Unit 1, Chapter 12: National Income and Inflation- Rural Marketing
Marketing designed for rural consumers, often framed by availability, affordability, acceptability and awareness.
Unit 7, Chapter 13: Emerging Trends in Marketing
S
- Sales Budget
An estimate of sales in quantity and value; usually the first budget drawn up.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Sales Price Variance
Actual quantity sold times the difference between actual and standard selling price.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Sales Promotion
Short-term incentives to encourage trial or purchase, aimed at consumers, the trade or the sales force.
Unit 7, Chapter 7: Promotion Decisions: The Communication Mix and Budget- Sales Value Variance
Actual sales less budgeted sales; the sum of the price and volume variances.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Sales Volume Variance
Standard price times the difference between actual and budgeted quantity sold.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Scalar Chain
Fayol's principle establishing a clear, unbroken line of authority from top management down to the lowest levels.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Scanlon Plan
A group plan: when labour cost falls below a norm share of the sales value of output, the saving is split between employees and company; committees collect suggestions.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Scenario Planning
An HR supply-analysis method anticipating multiple possible workforce futures.
Unit 2, Chapter 11: Human Resource Planning- Schedule III
The layout the Companies Act prescribes for a company’s balance sheet and statement of profit and loss.
Unit 4, Chapter 2: Preparation of Financial Statements- Schedule of Changes in Working Capital
A table of each current item over two years showing how working capital rose or fell.
Unit 4, Chapter 5: Fund Flow Statement- Scientific Management
F.W. Taylor's approach of applying scientific methods — time and motion study, standardisation — to maximise shop-floor efficiency.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Scientific Management
Taylor's approach of scientifically studying and standardising work to determine the most efficient method.
Unit 2, Chapter 1: Organisational Behaviour: Significance and Theories- Selection
The process of choosing the most suitable candidate from the recruitment pool to minimise turnover.
Unit 2, Chapter 12: Recruitment and Selection- Selective Distribution
Distribution through more than one but fewer than all willing outlets; typical of shopping goods.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Selective Perception
A perceptual error of focusing only on information that confirms existing opinions.
Unit 2, Chapter 2: Personality, Perception and Attitude- Semantic Barrier
A breakdown in communication caused by words or symbols with different meanings, jargon, poor translation or unstated assumptions.
Unit 1, Chapter 4: Communication- Semi-Variable Cost
A cost with both a fixed and a variable part, such as an electricity bill.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Sensitivity Training
Unstructured group sessions (a T-group) where members give and receive frank feedback on how they come across, building self-awareness and empathy.
Unit 2, Chapter 22: Organisation Development and Change- Service Brand
A brand built mainly on delivering a service, which depends on consistently high service delivery.
Unit 7, Chapter 9: Services Marketing- Service Triangle
The links between company, employees and customers: internal, external and interactive marketing.
Unit 7, Chapter 9: Services Marketing- SERVQUAL
A model measuring the gap between expected and perceived service on five dimensions: reliability, assurance, tangibles, empathy, responsiveness.
Unit 7, Chapter 9: Services Marketing- Seven Ps of Services
Booms and Bitner's services mix: product, price, place, promotion, people, process and physical evidence.
Unit 7, Chapter 9: Services Marketing- Seven Wastes
Over-production, inventory, waiting, defects, motion, transportation and over-processing.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time- Seven-Step Talent Framework
A checklist for talent management: specify skills, attract, onboard, learn and develop, appraise, retain, then plan succession.
Unit 2, Chapter 20: Talent Management and Skill Development- Shannon–Weaver Model
A 1949 model of communication from source to destination through a channel, with noise distorting the signal.
Unit 1, Chapter 4: Communication- Shopper Marketing
Influencing buyers at the point of purchase, where most purchase decisions are made.
Unit 7, Chapter 11: Retail Marketing- Shortlisting
The selection stage of filtering applicants who meet minimum criteria for further evaluation.
Unit 2, Chapter 12: Recruitment and Selection- Skill Development
Intentional effort to build ability to perform, adapt and evolve: first identify skill gaps, then develop and hone the skills.
Unit 2, Chapter 20: Talent Management and Skill Development- Skills Gap Analysis
Identifying the precise difference between an organisation's existing and required skills.
Unit 2, Chapter 11: Human Resource Planning- Skimming Pricing
Launching at a high price for buyers who value novelty, then lowering it over time.
Unit 7, Chapter 5: Pricing Decisions: Objectives, Factors and Strategies- SMCR Model
David Berlo's 1960 model of source, message, channel and receiver, each shaped by human factors such as skills, attitudes and culture.
Unit 1, Chapter 4: Communication- Societal Marketing Concept
The philosophy that a firm should serve both customers' wants and society's long-term well-being.
Unit 7, Chapter 1: Marketing: Core Concepts, Philosophies and the Marketing Mix- Soft Skills
Behavioural skills such as emotional intelligence, negotiation, empathy and communication, which matter most in client handling, leadership and influencing others.
Unit 2, Chapter 20: Talent Management and Skill Development- Source of Funds
A long-term inflow that raises working capital, such as new shares, loans, asset sales or operating profit.
Unit 4, Chapter 5: Fund Flow Statement- Special Order
A one-off order priced below the usual price; accepted if it adds contribution and does not harm regular sales.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Sprinkler Approach
Entering many countries at the same time to gain first-mover advantage.
Unit 7, Chapter 12: International Marketing- Staffing
Filling the positions in the organisation structure with the right people and keeping them filled, from manpower planning to career planning.
Unit 1, Chapter 2: Functions of Management- Stagflation
An unusual economic condition combining high inflation with high unemployment and stagnant growth.
Unit 1, Chapter 12: National Income and Inflation- Standard Cost
The predetermined cost of a unit under efficient working conditions.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Standard Costing
Compares predetermined costs with actual costs to find variances and act on their causes.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Star
A BCG cell: high market share in a high-growth market; earns much but needs heavy investment.
Unit 6, Chapter 6: Business Portfolio Analysis: BCG and GE–McKinsey Matrices- Statement of Changes in Equity
A statement showing how owners’ funds moved over the period: profit, share issues, dividends and reserves.
Unit 4, Chapter 2: Preparation of Financial Statements- Statement of Profit and Loss
A statement of income, expenses and the resulting profit or loss for a period.
Unit 4, Chapter 2: Preparation of Financial Statements- Statutory Welfare Facilities
Facilities the employer must provide by law, such as the basic amenities in the Factories Act; which factories must provide which depends on the law's conditions.
Unit 2, Chapter 25: Labour Welfare and Social Security- Stereotyping
A perceptual error of judging an individual based on the group they belong to.
Unit 2, Chapter 2: Personality, Perception and Attitude- Stewardship Theory
A corporate governance theory viewing managers as trustworthy stewards of the company rather than self-interested agents.
Unit 1, Chapter 14: Corporate Governance and Value-Based Organisations- Stock-Working Capital Ratio
Closing stock divided by working capital.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Storming
Tuckman's second stage of team development, where conflicts emerge and boundaries are tested.
Unit 2, Chapter 4: Group Behaviour, Teams and Leadership- STP
Segmentation, targeting and positioning: the sequence at the heart of marketing strategy.
Unit 7, Chapter 2: Segmentation, Targeting and Positioning- Straight Rebuy
A routine business purchase from an established supplier with little evaluation.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Straight-Line Method
Depreciation of the same amount every year: depreciable amount divided by useful life.
Unit 4, Chapter 2: Preparation of Financial Statements- Strategic Alliance
A cooperative agreement between firms on specific goals, in which each remains independent.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Strategic Business Unit (SBU)
A division, product line or brand with its own mission and objectives that can be planned independently.
Unit 6, Chapter 6: Business Portfolio Analysis: BCG and GE–McKinsey Matrices- Strategic Decision
A long-term, high-risk decision made at the top in line with the mission, committing major resources and setting direction.
Unit 6, Chapter 3: Strategic Decisions and Levels of Strategy- Strategic HRM
An approach integrating HR practices directly with overall corporate strategy.
Unit 2, Chapter 16: Strategic Human Resource Management- Strategic Intent
An organisation's ambitious long-term aspiration to win a desired position, which focuses and stretches its resources.
Unit 6, Chapter 2: Strategic Intent: Vision, Mission, Goals and Objectives- Strategic Management
The art and science of formulating, implementing and evaluating cross-functional decisions that enable an organisation to achieve its objectives (Fred David).
Unit 6, Chapter 1: Strategy and Strategic Management: Concept and Process- Strategy
The organisation's plan for using limited resources to reach its long-term objectives: the means to its ends.
Unit 6, Chapter 1: Strategy and Strategic Management: Concept and Process- Strike
A group of workers stop work together to press their demands.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Sub-brand
A brand formed by combining a new name with an existing brand name, as in Cadbury Dairy Milk Silk.
Unit 7, Chapter 4: Brand Management: Equity, Strategy and Loyalty- Subsistence Wage Theory
Associated with Ricardo: wages settle at the natural price of labour, enough to keep workers alive and numbers steady. Later called the iron law of wages.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Succession Planning
Identifying and preparing future leaders for critical roles to ensure leadership continuity.
Unit 2, Chapter 11: Human Resource Planning- Supply Chain Management
Managing the whole chain from procurement through manufacturing to delivery, across organisations.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Surplus Value Theory
Karl Marx's theory: labour power is bought at about the cost of keeping the worker going, and the employer keeps the extra value the worker adds.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Survey Feedback
A questionnaire goes to all; results return to each work group, which discusses them and plans action.
Unit 2, Chapter 22: Organisation Development and Change- Sustainable Development Goals (SDGs)
The 17 goals adopted by UN member states in 2015, to be met by 2030; green HRM bears most on goals 12, 13 and 7.
Unit 2, Chapter 28: Green Human Resource Management- Sustainable HRM
A fuller idea than green HRM that adds fair treatment, wellbeing and steady employment for staff, families and communities.
Unit 2, Chapter 28: Green Human Resource Management- SWOT Analysis
An audit of internal strengths and weaknesses and external opportunities and threats, bridging analysis and strategy formulation.
Unit 6, Chapter 5: Internal Analysis: Resources, Capabilities and SWOT- Sympathy Strike
One union strikes in support of another union's strike.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Systems Approach
A management perspective viewing the organisation as an open system of interdependent subsystems interacting with the external environment.
Unit 1, Chapter 3: Theories of Management- Systems Theory
A management view of organisations as open systems of interrelated parts striving toward a common goal.
Unit 2, Chapter 1: Organisational Behaviour: Significance and Theories
T
- Talent Management
Joined-up HR processes to attract, onboard, develop, motivate and retain high-performing employees, from forecasting need to preparing replacements.
Unit 2, Chapter 20: Talent Management and Skill Development- Talent Pool
A curated group of potential candidates built through ongoing recruitment efforts.
Unit 2, Chapter 12: Recruitment and Selection- Target Cost
Selling price minus desired profit; the most a product may cost.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time- Target Costing
Setting the price from the market, taking away the desired profit, and designing the product to the cost that is left.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time- Targeting
Evaluating segments and choosing which to serve.
Unit 7, Chapter 2: Segmentation, Targeting and Positioning- Technical Skills
In Katz's model, knowledge of methods, tools and procedures for the work itself; most important for first-line managers.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Theory X
McGregor's assumption that employees are inherently lazy, avoid work and require coercion and control.
Unit 2, Chapter 1: Organisational Behaviour: Significance and Theories- Theory Y
McGregor's assumption that employees are naturally motivated, creative and seek responsibility.
Unit 2, Chapter 1: Organisational Behaviour: Significance and Theories- Theory Z
William Ouchi's 1981 model, drawn from Japanese management, of long-term employment, collective decision-making and concern for the whole employee.
Unit 1, Chapter 3: Theories of Management- Third Country National (TCN)
A citizen of neither the head-office country nor the country where the unit operates.
Unit 2, Chapter 27: International Human Resource Management- Time & Motion Study
Taylor's technique of breaking tasks into steps, analysing movements and time, and setting output standards.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Total Assets to Debt Ratio
Total assets divided by long-term debt; how many times assets cover the debt.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Total Outlay Method
Marshall's method of judging elasticity from total spending: if spending rises when price falls, demand is elastic; if unchanged, unitary; if it falls, inelastic.
Unit 1, Chapter 8: Elasticity of Demand- Total Quality Management (TQM)
A contemporary management approach prioritising continuous improvement and customer satisfaction.
Unit 1, Chapter 3: Theories of Management- TOWS Matrix
Weihrich's extension of SWOT that pairs internal and external factors to generate SO, ST, WO and WT strategies.
Unit 6, Chapter 5: Internal Analysis: Resources, Capabilities and SWOT- Trade Credit
Buying from suppliers now and paying later.
Unit 4, Chapter 14: Sources of Finance- Trade Union
An organised group of workers formed to protect and promote their collective interests, such as wages, working hours, job security and safe conditions.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Trade-off (Logistics)
The tension between customer service level and total logistics cost: more of one usually means more of the other.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Trade-Off Theory
Firms balance the tax benefit of debt against the costs of financial distress.
Unit 4, Chapter 16: Capital Structure Theories- Training
Short-term activities that enhance an employee's practical skills for their current job.
Unit 2, Chapter 13: Training and Development- Trait Theory
A personality theory (Allport, Big Five) defining personality through stable, measurable characteristics.
Unit 2, Chapter 2: Personality, Perception and Attitude- Transaction Driver
A cost driver that counts how many times an activity is done, such as orders or inspections.
Unit 4, Chapter 8: Activity-Based and Life-Cycle Costing- Transactional Leadership
A style that relies on clear goals and on rewards and penalties for meeting them.
Unit 1, Chapter 2: Functions of Management- Transformational Leadership
A style that inspires followers to change through a shared vision and the leader's own example.
Unit 1, Chapter 2: Functions of Management- Transitivity
A rational-consumer assumption stating that if a consumer prefers A to B and B to C, they must also prefer A to C.
Unit 1, Chapter 10: Indifference Curve Analysis- Transnational Strategy
An international strategy that combines high global efficiency with high local responsiveness.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Trend Projection
Forecasting by fitting a trend to past sales, for example by least squares, and extending it into the future.
Unit 1, Chapter 7: Business Economics and Demand- Trial Balance
A list of ledger balances that checks total debits equal total credits before statements are drawn.
Unit 4, Chapter 2: Preparation of Financial Statements- Triple Bottom Line
People, planet and profit, used with the sustainability goals as a common language for reporting.
Unit 2, Chapter 28: Green Human Resource Management- Trust (VBO)
A core success factor of a Value-Based Organisation, built through consistent ethical conduct and shared values.
Unit 1, Chapter 14: Corporate Governance and Value-Based Organisations- Turnaround Strategy
A retrenchment strategy of restructuring an underperforming business to return it to profitability.
Unit 6, Chapter 8: Cooperative, International and Retrenchment Strategies- Turnover Analysis
Examining historical employee exit patterns to predict future manpower needs.
Unit 2, Chapter 11: Human Resource Planning
U
- Unfair Labour Practice Strike
A strike to protest illegal conduct by the employer.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Unfreezing
Lewin's first stage: preparing people to accept the need for change by showing why the old way no longer works and lowering fear.
Unit 2, Chapter 22: Organisation Development and Change- Uniform Costing
Using the same cost methods across several firms or units so costs can be compared.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Unitary Approach
The view that the organisation is one team with one source of authority, management; conflict is rare and comes from poor communication or troublemakers.
Unit 2, Chapter 23: Industrial Relations, Disputes and Grievances- Unity of Command
Fayol's principle that each employee should receive orders from only one superior, to avoid confusion.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Unity of Direction
Fayol's principle that one plan and one leader should guide all activities sharing the same objective.
Unit 1, Chapter 1: Management: Concept, Principles, Roles and Skills- Upselling
Persuading a customer to buy a higher-value version or an add-on.
Unit 7, Chapter 10: Customer Relationship Marketing- Upward Communication
Communication from subordinates to superiors, such as reports, suggestions and grievances.
Unit 1, Chapter 4: Communication- Utilitarian Approach
An ethical decision-making approach favouring the action that provides the greatest good for the greatest number of people.
Unit 1, Chapter 13: Business Ethics and CSR- Utility (Marketing)
The value that makes a product able to satisfy a want: form, place, time, possession or information utility.
Unit 7, Chapter 1: Marketing: Core Concepts, Philosophies and the Marketing Mix
V
- Value Added Method
A method of measuring national income by summing the value created at every stage of production.
Unit 1, Chapter 12: National Income and Inflation- Value Chain
Porter's division of a firm's activities into primary and support activities, to locate the sources of cost and value.
Unit 6, Chapter 5: Internal Analysis: Resources, Capabilities and SWOT- Value Engineering
Studying each part of a product for what it does for the customer and what it costs, to take out cost without losing value.
Unit 4, Chapter 9: Target Costing, Kaizen Costing and Just-in-Time- Value Proposition
The full set of benefits on which a brand is positioned and that it promises to deliver.
Unit 7, Chapter 2: Segmentation, Targeting and Positioning- Value-Based Organisation (VBO)
An organisation where ethical values shape culture, leadership and strategy, prioritising societal contribution alongside profit.
Unit 1, Chapter 14: Corporate Governance and Value-Based Organisations- Value-Based Pricing
Setting price by the customer's perceived value rather than by cost.
Unit 7, Chapter 5: Pricing Decisions: Objectives, Factors and Strategies- Variable Cost
A cost that changes in proportion to output, such as raw materials.
Unit 4, Chapter 7: Cost Accounting and the Cost Sheet- Variable Costing
Another name for marginal costing; only variable costs are charged to products.
Unit 4, Chapter 10: Marginal Costing and Cost-Volume-Profit Analysis- Variable Overhead Variance
The difference between standard and actual variable overhead, split into expenditure and efficiency.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Variance
The difference between standard and actual cost, favourable if actual is lower and adverse if higher.
Unit 4, Chapter 11: Standard Costing and Variance Analysis- Variety-Seeking Buying
Low-involvement buying where buyers switch among clearly different brands for variety.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Veblen Good
A good bought partly because its high price signals status, so demand can rise with price; after Thorstein Veblen's idea of conspicuous consumption (1899).
Unit 1, Chapter 7: Business Economics and Demand- Vertical Marketing System
A channel in which producer, wholesaler and retailer act as one unified system: corporate, contractual or administered.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Virtue Ethics
An ethical theory emphasising the moral character of the decision-maker — such as honesty and courage — rather than rules or outcomes.
Unit 1, Chapter 13: Business Ethics and CSR- Vision Statement
The long-term aspirational direction guiding an organisation's future growth, forming the top tier of the VBO hierarchy.
Unit 1, Chapter 14: Corporate Governance and Value-Based Organisations- Vision Statement
A statement of the organisation's aspired future state: where it wants to be.
Unit 6, Chapter 2: Strategic Intent: Vision, Mission, Goals and Objectives- Voluntary Chain
Independent retailers organised by a wholesaler for group buying and common merchandising.
Unit 7, Chapter 11: Retail Marketing- VRIO Framework
Barney's four tests for a resource that can give sustained advantage: valuable, rare, costly to imitate, and organised to capture value.
Unit 6, Chapter 5: Internal Analysis: Resources, Capabilities and SWOT- Vroom's Expectancy Theory
A motivation theory proposing Motivation = Expectancy × Instrumentality × Valence, linking effort to performance and reward.
Unit 2, Chapter 3: Values, Learning and Motivation
W
- Wage Fund Theory
J. S. Mill's (1848) theory that employers hold a fixed fund for wages, so the average wage is the fund divided by the number of workers.
Unit 2, Chapter 26: Wage Determination, Profit Sharing and Payment-by-Results Plans- Walking Inflation
A moderate rate of inflation, roughly 3-10%, that gradually erodes purchasing power over time.
Unit 1, Chapter 12: National Income and Inflation- Waterfall Approach
Entering foreign markets one at a time, in sequence, for controlled expansion and learning.
Unit 7, Chapter 12: International Marketing- Wealth Maximisation
The aim of increasing the value of the firm over time, allowing for the timing and risk of cash flows.
Unit 4, Chapter 13: Financial Management- Webster and Wind Model
A model of organisational buying in which environmental, organisational, interpersonal and individual factors influence the buying centre.
Unit 7, Chapter 8: Consumer and Industrial Buying Behaviour- Weighted Average Cost of Capital (WACC)
The average cost of all sources of finance, weighted by their share of total capital.
Unit 4, Chapter 15: Cost of Capital- Whistle Blowers Protection Act, 2014
An Indian law setting up a mechanism to receive public-interest disclosures of corruption, wilful misuse of power or criminal offences by public servants, and to protect those who make them against victimisation. Enacted, but not yet brought into force.
Unit 2, Chapter 9: Organisational Justice and Whistleblowing- Whistleblowing
The act of exposing organisational wrongdoing to protect ethical standards, laws and public welfare.
Unit 2, Chapter 9: Organisational Justice and Whistleblowing- Wholesale Price Index (WPI)
A measure of inflation based on bulk/producer prices, excluding services.
Unit 1, Chapter 12: National Income and Inflation- Wholesaler
An intermediary that buys in bulk from producers and resells to retailers or other businesses.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Wildcat Strike
A sudden strike without the union's approval, such as one that breaks out while an agreement is still running.
Unit 2, Chapter 24: Trade Unions and Collective Bargaining- Window Dressing
Arranging year-end figures, such as paying creditors early, to make ratios look better.
Unit 4, Chapter 4: Ratio Analysis: Liquidity, Profitability, Activity and Solvency- Work Engagement
Schaufeli and colleagues' (2002) positive, fulfilling state of mind marked by vigour, dedication and absorption; a state of energy, not a trait.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Work-Life Balance
The relationship between work and other commitments in life, and how they affect each other; both get the time and energy they need.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Work-Life Imbalance
When work takes so much time and energy that health or the rest of life begins to suffer; often grows when the boundary is blurred.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Work–Family Conflict
Greenhaus and Beutell's (1985) three forms: time-based, strain-based and behaviour-based conflict between work and family roles.
Unit 2, Chapter 21: Employee Engagement and Work-Life Balance- Working Capital
Current assets less current liabilities; the money tied up in day-to-day running.
Unit 4, Chapter 5: Fund Flow Statement- Written-Down Value Method
Depreciation at a fixed percentage of the asset’s reducing book value each year.
Unit 4, Chapter 2: Preparation of Financial Statements
Y
- Yield Management
Managing demand and capacity so the right services reach the right customers at the right places, times and prices.
Unit 7, Chapter 9: Services Marketing
Z
- Zero-Based Budgeting (ZBB)
Every item of spending must be justified afresh, with no assumption that last year’s costs continue.
Unit 4, Chapter 12: Budgeting and Budgetary Control- Zero-Level Channel
A direct channel in which the producer sells straight to the consumer.
Unit 7, Chapter 6: Place: Distribution Channels, Logistics and Supply Chains- Zone of Tolerance
The range between desired and adequate service within which variations in service go largely unnoticed.
Unit 7, Chapter 9: Services Marketing
Practise the terms as cards · Download them for Anki (File, then Import) or as a spreadsheet · Unit 1's terms in Hindi (हिंदी में)
Bandura's theory that people learn through observing and imitating others.
Unit 2, Chapter 3: Values, Learning and Motivation