Financial management and its objectives
Three decisions, and what the manager is trying to achieve.
A garment unit has orders to double output. What must its owner decide?
Financial management plans, raises, uses and controls a firm’s funds. Its objectives are profit maximisation, wealth maximisation, liquidity and risk minimisation, and its decisions are investment, financing and dividend.
A small garment unit in Tiruppur has orders to double its output. It must decide whether to buy machines, how to pay for them, and whether to pay the owners anything this year. These three questions are financial management.
In plain wordsFinancial management plans, organises and controls how a business raises money and puts it to use, so that the business stays healthy and grows.
Exam definitionFinancial management is the strategic planning, organising, directing and controlling of financial activities related to the procurement and utilisation of funds, to ensure the financial well-being of the enterprise.
| Objective | Key focus |
|---|---|
| Profit maximisation | Increase financial returns for owners |
| Wealth maximisation | Increase the value of the business over time |
| Liquidity management | Keep enough cash for short-term liabilities |
| Risk minimisation | Identify and reduce financial risks |
Why it matters. It allocates scarce resources well, supports long-term plans, keeps the firm stable through bad years, and gives it an edge over rivals that spend less carefully.
Don’t treat profit maximisation and wealth maximisation as the same. Profit maximisation looks at this year’s profit, and can be gained by cutting maintenance or taking on risk. Wealth maximisation looks at the value of the business, which also reflects the timing, size and risk of future cash flows. It is the preferred objective in most textbooks.
Where it breaks. Owners, managers, lenders and employees want different things, and it is not easy to measure ‘value’ for a firm that is not listed. A target that is too narrow, such as the quarterly profit, can harm the long-term health of the business.
For exams. Give the meaning, the four objectives, and the three decisions: investment, financing and dividend.
Where to invest, how to raise, how much to give back.
Go deeper for practitioners
Behavioural finance. Real managers and investors do not always act as the textbooks assume. Overconfidence, loss aversion and herding can push firms to over-invest in good years and under-invest in bad ones. The field studies how such habits change financial choices.
A decision. A founder-owner could take a large dividend this year or reinvest it in a new plant. Which objective is she serving in each case, and what would a minority shareholder ask?
1. Which question belongs to the financing decision?
Not quite. The answer is “How should the project be paid for: debt or equity?”. The financing decision is the debt-equity mix. The machine is investment; the payout is dividend; last year’s earnings are reporting.
2. Wealth maximisation differs from profit maximisation because it…
Not quite. The answer is “Considers the timing, size and risk of future cash flows”. Profit maximisation looks at one year’s profit. Wealth maximisation looks at the value of the business, which depends on the cash flows over time and their risk.
3. ‘Maintaining enough cash for short-term liabilities’ is which objective?
Not quite. The answer is “Liquidity management”. It concerns paying what is due in the near term. Risk minimisation is identifying and reducing threats.
“A founder could take a big dividend or reinvest in a new plant. Which objective is she serving in each case?”
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- Financial management: planning, raising, using and controlling funds.
- Objectives: profit maximisation, wealth maximisation, liquidity, risk minimisation.
- Three decisions: investment, financing, dividend.
- Wealth maximisation is the preferred objective in most textbooks.
Where to invest, how to raise, how much to give back.