80 chapters.Every concept, then its ancient lens.
Chapters in plain words, with the terms, formulas and examples a course expects. Where a classical text met the same problem, its passage sits beside the concept, with its reference.
Five ideas, read two ways.
A 15-minute walk: five modern ideas, each beside a passage that met the same problem, and what to notice in each pair.
Start with these six.
Each builds on the one before, from what managers do to how a firm chooses its market.
- 1Management and Its PrinciplesWhat management is, who first wrote about it, and the roles and skills it takes.23 min
- 2Functions of ManagementWhat managers do: planning, organising, staffing, directing, coordinating, controlling.26 min
- 3Values, Learning and MotivationWhy people act as they do, and what moves them.30 min
- 4Groups, Teams and LeadershipHow groups form, and what leading one involves.23 min
- 5Strategy and Its ProcessHow a whole organisation chooses where to go.13 min
- 6Marketing Concepts and MixHow a firm decides what to offer, and to whom.17 min
Start from what you are facing.
The chapters that bear on it, across units.
- Choosing where to compete
- External AnalysisUnit 6Internal Analysis and SWOTUnit 6Portfolio Analysis: BCG and GEUnit 6
- Leading a team
- Groups, Teams and LeadershipUnit 2Values, Learning and MotivationUnit 2Interpersonal BehaviourUnit 2
- Hiring the right people
- Job Analysis and DesignUnit 2Recruitment and SelectionUnit 2Human Resource PlanningUnit 2
10 more problems
- Growing the business
- Growth and DiversificationUnit 6Alliances, Going Global, RetrenchmentUnit 6Product DecisionsUnit 7
- Handling pressure and conflict
- Emotions and StressUnit 2Justice and WhistleblowingUnit 2Culture and ClimateUnit 2
- Handling a union or a dispute
- Industrial RelationsUnit 2Unions and BargainingUnit 2Labour WelfareUnit 2
- Managing performance and careers
- Performance ManagementUnit 2Careers and SuccessionUnit 2Talent ManagementUnit 2
- Reading a company's accounts
- Financial StatementsUnit 4Ratio AnalysisUnit 4Cash FlowUnit 4
- Costing and pricing a product
- Cost SheetUnit 4ABC & Life-Cycle CostingUnit 4Marginal Costing & CVPUnit 4
- Funding the business
- Sources of FinanceUnit 4Cost of CapitalUnit 4Capital StructureUnit 4
Business Management and Managerial Economics
From Fayol and Taylor to elasticity, market structures, national income and governance.
14 chapters · 84 concepts · 147 glossary terms · about 5 hours
Not started yetManagement
What managers do, how they communicate and decide, and how work is organised.
Management: Concept, Principles, Roles and Skills
What management is, how the classical writers said it should be done, and the roles and skills the job demands.
5 concepts · 23 minFunctions of Management
Planning, organising, staffing, directing, coordinating and controlling: what each involves, step by step.
7 concepts · 26 minTheories of Management
Five schools, each a response to the limits of the one before: efficiency, people, interconnection, situation, and quality with knowledge.
9 concepts · 29 minCommunication
The exchange of ideas, information and feelings between people or groups to reach mutual understanding.
8 concepts · 23 minDecision Making
Selecting the best course of action from the available alternatives to reach a goal.
4 concepts · 14 minOrganisation Structure
The framework that defines roles, responsibilities, authority and communication, so resources align with goals and accountability is clear.
7 concepts · 26 minEconomics
Why people buy, how markets set prices, and how an economy is measured.
Business Economics and Demand
Economic theory applied to business decisions, and the study of why and how much people buy.
9 concepts · 32 minElasticity of Demand
How strongly quantity demanded responds to changes in price, income and the prices of related goods.
5 concepts · 11 minUtility Analysis
The cardinal approach: satisfaction can be measured in numbers called utils, and consumers allocate a budget to maximise total utility.
5 concepts · 18 minIndifference Curve Analysis
The ordinal approach: utility is ranked, not measured. Consumers compare bundles and choose the one they prefer within their budget.
5 concepts · 17 minMarket Structures
How markets are classified by the number of sellers, the product and ease of entry, and how that fixes price and profit.
8 concepts · 33 minNational Income and Inflation
How an economy's output and income are measured, and what happens when the general price level keeps rising.
5 concepts · 20 minEthics and governance
What a business owes the people it serves, and who answers for it.
Business Ethics and CSR
Moral principles applied to commercial decisions, and a firm's responsibility to the society it operates in.
5 concepts · 18 minCorporate Governance and Value-Based Organisations
How a company is directed and controlled, and what changes when values, not only profit, shape its culture and strategy.
2 concepts · 8 minOrganisational Behaviour and Human Resource Management
From personality and motivation to leadership and culture, then hiring, training, pay, performance and industrial relations.
28 chapters · 146 concepts · 264 glossary terms · about 10 hours
Not started yetOrganisational behaviour
How people think, feel and act at work: alone, in groups and across cultures.
Organisational Behaviour: Significance and Theories
What organisational behaviour studies, and how management thought moved from efficiency to people to systems and situations.
7 concepts · 26 minPersonality, Perception and Attitude
Who a person is, how they read the world, and the stance they take toward it: three building blocks of individual behaviour at work.
6 concepts · 26 minValues, Learning and Motivation
What shapes individual behaviour, the values people steer by, how they learn, and what moves them to act.
7 concepts · 30 minGroup Behaviour, Teams and Leadership
How people act together: kinds of groups and their norms, how teams develop, how leaders lead, and the forces at work inside a group.
7 concepts · 23 minInterpersonal Behaviour and Transactional Analysis
How people communicate and respond to one another, the skills that make it work, and Eric Berne's transactional analysis.
6 concepts · 25 minOrganisational Culture and Climate
The shared meaning that makes one organisation unlike another, how it is built and kept, and how it feels to work there.
5 concepts · 16 minWorkforce Diversity and Cross-Cultural Behaviour
Recognising and respecting differences at work, managing them fairly, and working well across national cultures.
6 concepts · 26 minEmotions and Stress Management
Emotions, moods and emotional intelligence at work, and the causes, effects and management of work stress.
7 concepts · 27 minOrganisational Justice and Whistleblowing
Whether people see their workplace as fair in outcomes, processes and treatment, and how wrongdoing can be reported safely.
7 concepts · 26 minHuman resource management
How organisations plan for, find, develop, reward and keep their people.
Human Resource Management
What HRM is, how it grew, what it aims at and does, and how it differs from personnel management and from organisational behaviour.
7 concepts · 24 minHuman Resource Planning
Forecasting and balancing the demand for and supply of people, so the right people are in the right place at the right time.
5 concepts · 20 minRecruitment and Selection
Attracting a pool of suitable candidates, then choosing the best of them: the sources, the steps and the tests.
6 concepts · 21 minTraining and Development
Building skills for today's job and growing people for tomorrow's: the methods, the process and the difference between the two.
5 concepts · 19 minJob Analysis, Evaluation and Design
Studying jobs, writing them down, judging their worth and shaping them: analyse, document, evaluate, design.
6 concepts · 22 minCompensation Management
Rewarding people for their contribution: the aims of pay, protection for injury at work, and the classic incentive plans.
5 concepts · 22 minStrategic Human Resource Management
Aligning HR with the organisation's strategy, so that its people become a lasting source of advantage.
4 concepts · 12 minPerformance, careers and change
How organisations measure performance, grow people's careers and talent, keep them engaged, and change.
Competency Mapping and the Balanced Scorecard
What a competency is, how organisations map the competencies each job needs, and how the balanced scorecard places people measures within strategy.
4 concepts · 16 minPerformance Management and Appraisal
How organisations manage and judge performance: the five-phase cycle, the traditional and modern methods of appraisal, rater errors, and how to make appraisal fair.
4 concepts · 19 minCareer Planning and Development
What a career is and how it moves, how careers are planned and developed, how organisations plan for succession, and career paths, plateaus and anchors.
4 concepts · 18 minTalent Management and Skill Development
How organisations manage the whole path of capable people, through five phases, three strategies and a seven-step framework, and how skill gaps are found and closed through soft, functional and management skills.
4 concepts · 17 minEmployee Engagement and Work-Life Balance
What employee engagement is (Kahn's dimensions, levels, Gallup's typology), how to build and measure it, and work-life balance: principles, strategies, benefits, warning signs, burnout and what employers can do.
4 concepts · 17 minOrganisation Development and Change
What organisational change is and why people resist it, what organisation development is and how its process runs, the main OD interventions and tools, and Lewin's three-stage model with the benefits and challenges of OD.
4 concepts · 21 minEmployee relations and global HR
How employers, unions and the law shape work, and how HR crosses borders and looks after the planet.
Industrial Relations, Disputes and Grievances
What industrial relations is and aims at, the main approaches to it, how industrial disputes arise, take shape and are prevented or settled, and how employee grievances are handled.
4 concepts · 19 minTrade Unions and Collective Bargaining
What trade unions are and want, how collective bargaining works from preparation to renewal, the types of bargaining, and the common terms and strike kinds.
4 concepts · 16 minLabour Welfare and Social Security
How employers, unions and the state care for workers beyond wages: the meaning and theories of labour welfare, the types of welfare facility, and the idea and Indian instruments of social security.
3 concepts · 12 minWage Determination, Profit Sharing and Payment-by-Results Plans
How wages are set and judged, the main wage theories, profit sharing, and the payment-by-results plans that go beyond the classic time-saved plans.
5 concepts · 27 minInternational Human Resource Management
What international HRM is and how it differs from domestic HRM, the three kinds of international employee and Morgan's model, the four staffing approaches, expatriates (their roles, the assignment cycle and why assignments fail) and repatriation.
5 concepts · 24 minGreen Human Resource Management
What green HRM is, the green policies at each stage of the HR cycle, the practices and measures firms use, and its limits, including greenwashing, resistance and cost.
5 concepts · 22 minManagerial Accounting
From accounting rules and financial statements to ratios, cash flows, costing, budgets and financing decisions.
16 chapters · 59 concepts · 220 glossary terms · about 3 hours
Not started yetAccounting foundations
The rules every set of accounts follows, and how the final accounts are prepared.
Accounting Principles: Concepts, Conventions and Standards
The ten basic concepts and four conventions that every set of accounts rests on, and the Indian standards that turn them into rules.
6 concepts · 21 minPreparation of Financial Statements
The five parts of a company’s final accounts, the steps from first entry to finished statements, and the year-end adjustments.
3 concepts · 11 minIndian Accounting Standards and IFRS
Why accounting standards exist, how Ind AS and IFRS relate to the older Accounting Standards, how adoption was phased in, and which standard covers which topic.
3 concepts · 11 minReading the statements
Ratios, and the fund flow and cash flow statements that explain where money came from and went.
Ratio Analysis: Liquidity, Profitability, Activity and Solvency
How to read the financial statements through four families of ratios, with one company’s figures worked end to end.
7 concepts · 23 minFund Flow Statement
What ‘funds’ means, how a transaction changes working capital, and how to prepare the schedule and the statement of sources and applications.
3 concepts · 10 minCash Flow Statement
How a firm reports the cash that came in and went out, in the three activities, by the direct and the indirect method, and how it differs from the fund flow statement.
3 concepts · 11 minCosting and control
What things cost, what a rupee of sales adds, and how plans and standards keep spending in check.
Cost Accounting and the Cost Sheet
What cost accounting is for, how costs are sorted, and how a cost sheet builds up from prime cost to selling price.
3 concepts · 9 minActivity-Based and Life-Cycle Costing
How ABC charges overhead by the activities that cause it, and how life-cycle costing counts the whole cost of a product or an asset.
3 concepts · 11 minTarget Costing, Kaizen Costing and Just-in-Time
Three Japanese-inspired ways to manage cost: set cost from the market price, cut it a little every month, and remove the waste of stock.
3 concepts · 11 minMarginal Costing and Cost-Volume-Profit Analysis
Contribution, the break-even point and margin of safety, and how marginal costing guides short-term decisions.
5 concepts · 16 minStandard Costing and Variance Analysis
How standard costs are used as a yardstick, and how material, labour and overhead variances show where actual cost departed from it.
5 concepts · 18 minBudgeting and Budgetary Control
How a firm plans in numbers, links its functional budgets, and checks its results against fixed, flexible and zero-based budgets.
3 concepts · 10 minFinancial management
Choosing investments, raising money, what it costs, and the mix of debt and equity.
Financial Management
What financial managers decide, the objectives and functions of the role, and how projects and dividends are judged.
3 concepts · 10 minSources of Finance
How the money for a business is classified, and the main owned, borrowed, long-term and short-term sources.
3 concepts · 10 minCost of Capital
What it costs a firm to raise money, how each source is priced, and how the weighted average sets the hurdle for new projects.
3 concepts · 10 minCapital Structure Theories
Whether the mix of debt and equity changes a firm’s value: the net income, net operating income and Modigliani–Miller theories, and the trade-off, pecking order, agency and market-timing explanations.
3 concepts · 11 minStrategic Management
From vision and mission to PESTEL, five forces, VRIO, the BCG and GE matrices, growth strategies and implementation.
9 chapters · 35 concepts · 72 glossary terms · about 2 hours
Not started yetConcept and direction
What strategy is, the purpose behind it, and the decisions and levels at which it is made.
Strategy and Strategic Management: Concept and Process
What strategy is, what strategic management adds, the four-step process, and how strategic decisions actually get made.
4 concepts · 13 minStrategic Intent: Vision, Mission, Goals and Objectives
The hierarchy of purpose that tells everyone where the organisation is heading, why it exists and what it must achieve.
3 concepts · 12 minStrategic Decisions and Levels of Strategy
What makes a decision strategic, and how strategy is made at the corporate, business, functional and operating levels.
3 concepts · 10 minStrategic analysis
Reading the environment, the firm's own resources, and its portfolio of businesses.
External Analysis: PESTEL, Five Forces and Industry Life Cycle
How a firm reads the world outside it: the macro-environment, the forces that shape competition in its industry, and the industry's stage of life.
4 concepts · 14 minInternal Analysis: Resources, Capabilities and SWOT
How a firm looks inward: the tools of internal analysis, the resource-based view, VRIO, the McKinsey 7-S model, and SWOT and TOWS.
5 concepts · 18 minBusiness Portfolio Analysis: BCG and GE–McKinsey Matrices
How a firm with many businesses decides which to build, hold, harvest or sell.
3 concepts · 12 minChoice and execution
The strategies a firm can choose, and how it carries them out and checks them.
Corporate Strategies: Growth, Integration and Diversification
The grand strategies a corporation can choose, Ansoff's growth matrix, and the ways a firm can grow by integrating or diversifying.
5 concepts · 18 minCooperative, International and Retrenchment Strategies
Growing with other firms, growing across borders, and shrinking to survive.
3 concepts · 12 minStrategy Implementation and Evaluation
Turning strategy into action, five ways leaders go about it, and how strategy is checked and corrected.
5 concepts · 18 minMarketing Management
From the marketing concept and STP to the 4Ps, buyer behaviour, services, CRM, retail, international markets and new trends.
13 chapters · 60 concepts · 136 glossary terms · about 4 hours
Not started yetMarketing foundations
What marketing is, and how a firm chooses its customers and its place in their minds.
Marketing: Core Concepts, Philosophies and the Marketing Mix
What marketing is, how the idea of it has changed, and the mixes (4Ps, 4Cs, 4As) used to plan it.
5 concepts · 17 minSegmentation, Targeting and Positioning
How a firm divides a market, chooses whom to serve, and earns a distinct place in their minds.
4 concepts · 16 minThe marketing mix
Product, brand, price, place and promotion.
Product Decisions: Levels, New Products and the Life Cycle
What a product is to a buyer, how new products are developed and adopted, and how strategy changes as a product ages.
4 concepts · 15 minBrand Management: Equity, Strategy and Loyalty
What a brand is worth, the decisions that build it, how brands are extended, and how loyal their buyers become.
6 concepts · 23 minPricing Decisions: Objectives, Factors and Strategies
Why firms price as they do, what limits them, and the main pricing strategies.
5 concepts · 19 minPlace: Distribution Channels, Logistics and Supply Chains
How products reach customers: the channels they pass through, the logistics that move them, and the supply chain behind them.
5 concepts · 20 minPromotion Decisions: The Communication Mix and Budget
The tools a firm uses to communicate with its market, how they are combined, and how the budget is set.
5 concepts · 19 minBuyers and relationships
How consumers and organisations buy, and how services and relationships keep them.
Consumer and Industrial Buying Behaviour
Why and how people and organisations buy: the influences on them, the decision process, the rules they use, and how business buying differs.
5 concepts · 16 minServices Marketing
How services differ from goods, the extended marketing mix, how service quality is measured, and the three kinds of services marketing.
5 concepts · 20 minCustomer Relationship Marketing
Building lasting customer relationships: relationship marketing and CRM, one-to-one and permission marketing, retention and loyalty, and the CRM value chain.
4 concepts · 17 minMarkets and trends
Retail, international markets, and the newer kinds of marketing.
Retail Marketing
What retailers do, the kinds of store and non-store retailers, how retailers organise, and recent trends in Indian and world retail.
3 concepts · 12 minInternational Marketing
Why firms go abroad, how they choose and enter foreign markets, and the steps of the global marketing process.
3 concepts · 12 minEmerging Trends in Marketing
Social and green marketing, online, digital and direct marketing, rural marketing, and unconventional tactics such as guerrilla and roadblock marketing.
6 concepts · 21 minTranslations are paraphrases. Arthaśāstra references follow Kangle's critical edition; Bhagavad Gītā references are chapter.verse; Tirukkuṟaḷ references are couplet numbers. Check each reference against your own edition before quoting it in submitted work.
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